#super-bowl-advertising

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fromReadWrite
16 hours ago

NFL bars prediction market ads from Super Bowl

It appears that ads from companies like Polymarket or Kalshi will not air during the upcoming Super Bowl. According to the NFL, the league placed prediction market commercials under its "prohibited categories" for Super Bowl advertising on February 8. As reported by Front Office Sports, prediction markets now sit under the same category as tobacco, pornography, firearms, "and other controversial subjects."
US news
Real estate
fromwww.housingwire.com
3 days ago

Rocket Companies, Redfin tease Super Bowl ad with Lady Gaga

Rocket Companies will air a Super Bowl ad featuring Gaga's rendition to promote housing, community, neighborliness, and reviving belief in the American Dream.
Marketing
fromSportico.com
5 days ago

The Super Bowl Is 2 Weeks Away. So Why Are the Ads Here Now?

Super Bowl advertising has evolved into multi-week campaigns leveraging celebrities, influencers, teasers, and social media to maximize reach beyond costly TV airtime.
fromDigiday
2 weeks ago

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

It's a bet - like, a large financial bet,
Marketing
Marketing
fromForbes
3 weeks ago

Super Bowl LX: Marketing Goals, Messaging And Creative Trends To Watch

Super Bowl LX ads will prioritize emotional, culturally relevant, trust-building messaging using AI, creator integration, mobile-first formats, and cross-platform interactive experiences.
Marketing
fromThe Drum
2 months ago

Half of Gen Zers say that Super Bowl ads will impact their buying decisions

Gen Z and Millennials respond to Super Bowl ads, influencing purchases, prefer purpose-driven messages, and show strong interest in metaverse-related brand engagement.
Marketing
fromMarketing Dive
4 months ago

How Haagen-Dazs evolved its Super Bowl campaign into a brand platform

Häagen-Dazs' 'Slow' campaign pivots the brand toward self-care, extending its Super Bowl ad into an integrated program that drove social growth and ad recall.
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