"As has been the case for XL of the past LX years, however, advertising will be the real game within the game for the media business and plenty of casual viewers. A growing roster of ads is already online, especially those featuring celebrities, though there will still be surprises ( including from Hollywood studios)."
"NBCUniversal said it sold out of ad inventory way back in September, with rates in the $8 million range for a 30-second spot (though a handful commanded $10 million). The company has created packages for advertisers across its "Legendary February," which also includes the Winter Olympics and the NBA All-Star Game. Here are five things to keep an eye on as this year's brand blitz plays out:"
The Seattle Seahawks and New England Patriots will meet in Super Bowl LX in Santa Clara, CA. Advertising will dominate viewer attention alongside the game, with many high-profile ads already online and celebrity appearances expected. NBCUniversal sold out ad inventory in September, pricing 30-second spots around $8 million, with some fetching $10 million, and packaged inventory into a "Legendary February" that includes the Winter Olympics and NBA All-Star Game. Brands are using 5-to-10-second teasers across digital and linear channels to build anticipation. Teasers aim to spark conversation and extend campaign duration. Major AI providers Anthropic, OpenAI, Amazon and Google will be featured during the broadcast.
Read at Deadline
Unable to calculate read time
Collection
[
|
...
]