"SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service. The advertisement highlighted Starlink's global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company's website or by phone in the United States. The campaign comes as SpaceX accelerates Starlink's commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements."
"Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink's largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service. Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection."
"The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers."
SpaceX aired a Super Bowl commercial to promote Starlink as fast, affordable broadband with broad global coverage and simplified onboarding. Users can sign up in minutes via the website or by phone in the United States. Starlink grew to over 9 million subscribers in 2025 and entered several dozen additional markets. Brazil recently surpassed one million users according to Ookla. The service expanded beyond residential broadband into aviation connectivity and direct-to-cellular offerings. SpaceX has offered discounted or free hardware, waived installation fees, reduced monthly pricing, and introduced AI-driven tools to streamline customer sign-ups and service selection.
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