#adtech

#adtech

Limy's tech aims to show brands how AI agents are driving sales for their businesses - and optimize AI to drive even more sales. Limy integrates directly with a brand's content delivery software to detect when AI agents visit that advertiser's site and which prompts led to a purchase. Based on these insights, brands can improve how they show up in popular large language models by allocating more ad spend to specific prompts that perform better among agents.

Meta is pressing ahead with the global monetisation of Threads, confirming plans to roll out advertising to users worldwide. The expansion will be phased over several months, starting this week, as the company seeks to balance revenue growth with user experience. Brands will be able to run image and video formats, including carousel ads and the newer 4:5 aspect ratio, and manage campaigns alongside Facebook, Instagram and WhatsApp through Meta's Business Settings.

It is arguably this dynamic that has denoted 2017 in the evolution of adtech, or the 'transparency debate.' Besides the brand safety question raised to much opprobrium earlier in the year, 2017's transparency debate has largely centered on 'take rates', aka the 'adtech tax', which refers to the money charged by each player in the programmatic supply chain throughout the course of a campaign.

Finding the time to create great content for your users is an essential part of growing your publishing business,

Let's make a deal The news marks Cadent's third acquisition and fourth M&A deal in as many as three years. In 2023, the company bought EMX's SSP technology in a bankruptcy auction, just a few months before getting itself acquired by private equity firm Novacap for $600 million. Last year, Cadent also spent $324 million acquiring AdTheorent, a performance-based DSP that represented a further push on Cadent's part to become a more omnichannel marketing company.

RAAS LAB is at a really exciting inflection point. The opportunity to push the boundaries of relevance using AI, while building scalable creative systems that genuinely drive performance, is hugely compelling. I'm excited to help shape the next phase of the platform's growth.

Building on the hype of his page, the creator sells a range of adland-focused merch, including sweatshirts that draw inspiration from the Pornhub and Supreme logos and a smattering of mugs and stickers. He also publishes Drip Sequence, a newsletter that curates ad industry news and insights with the same ironic, self-aware style as the meme page. It covers marketing and advertising headlines and key trends, from cookie depreciation developments to adtech earnings reports.

The rapid evolution of AI and data is nothing short of head-spinning. In the last year alone, we've seen an explosion of interest in these disciplines, with developments that have left us both exhilarated and more than a bit uncertain. Generative AI, in particular, has garnered widespread attention, raising questions about its potential impact across various industries. AI, once the stuff of science fiction, is now woven into the fabric of our daily lives. A tool that is no longer just for an engineer but for anyone who can thoughtfully ask a question.

Adnami, a leading attention-first ad tech company, is expanding its European footprint with the opening of a new office in Amsterdam, following strong growth in the Dutch market and the company's continued international expansion.

AppLovin posted its third-quarter earnings report on Nov. 5. The adtech company's revenue surged 68% year over year to $1.41 billion and exceeded analysts' expectations by $70 million. Its adjusted earnings before interest, taxes, depreciation, and amortization ( EBITDA) jumped 90% to $1.16 billion, while its earnings per share ( EPS) rose 96% to $2.45 and cleared the consensus forecast by $0.06.

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE's ongoing investment in building a faster, more resilient, and localised programmatic foundation for its growing network of publishers and demand partners. In collaboration with global infrastructure-as-a-service company servers.com, BRAVE is nowexpanding its data centres in Singapore

The partnership positions Axis to expand its collaboration with new top-tier digital advertising partners, driving a more efficient and secure programmatic marketplace. This integration is another step forward in Axis's ongoing commitment to quality, transparency, and innovation in the AdTech ecosystem. About AxisAxis is an award-winning AdTech company known for its proprietary SSP, specializing in in-app, web, and CTV advertising across Tier 1 markets.

TNL Mediagene's () Japanese media subsidiary Mediagene has formed a strategic partnership with Japanese AdTech company Geniee to expand the reach of the company's advertising creative solution Cr.ED. Geniee is a Japanese AdTech company that provides platforms for both online publishers and advertisers serving over 5,900 active clients. By partnering with Geniee, the company aims to bring Cr.ED's creative capabilities to a wider range of advertisers and publishers in Japan.

Supply-side ad tech platforms - call them SSPs, ad exchanges or whatever - are at an interesting inflection point. The whole category has been under Google's thumb for years. But Google's pub-side tech was declared an illegal monopoly, and there's a sense that, perhaps, newcomers have a chance to grow. There are also interesting strategic acquisitions potentially in the offing. Airlines, credit card companies and other data-rich businesses are entering advertising and data sales, making an SSP an enticing addition.