#adtech
#adtech

[ follow ]

Marketing tech

Why everyone in adtech is suddenly talking about creative again

The advertising industry is refocusing on creative amidst advancements in technology and AI.

fromBusiness Insider

2 weeks ago

Marketing tech

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

Nexad raised $6 million for AI advertising, aiming to match ads with audiences and create new advertising content.

fromThe Drum

2 hours ago

Marketing tech

Why everyone in adtech is suddenly talking about creative again

The advertising industry is refocusing on creative amidst advancements in technology and AI.

fromBusiness Insider

2 weeks ago

Marketing tech

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

Nexad raised $6 million for AI advertising, aiming to match ads with audiences and create new advertising content.

more#artificial-intelligence

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.

Marketing tech

fromAdweek

2 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.

Marketing tech

fromThe Drum

2 days ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.

A shift from tech-centric to experience-centric strategies is crucial for success.

Marketing tech

fromThe Drum

2 days ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.

Many brands are struggling to adopt new technologies, remaining in the experimentation phase.

fromThe Motley Fool

1 month ago

Marketing tech

Is Applovin Stock a Buy Now? | The Motley Fool

Applovin offers a stunning 379% return over the past year through its AI-driven ad solutions, but recently faced a stock decline, raising investor concerns.

fromSilicon Canals

6 months ago

European startups

Croatia's All Eyes On Screens raises 10M in Series B round

All Eyes On Screens secures approximately €10M in Series B funding to enhance AI-driven advertising solutions and expand its market presence across Europe.

Marketing tech

fromForbes

1 month ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.

Marketing tech

fromAdweek

2 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.

Marketing tech

fromThe Drum

2 days ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.

A shift from tech-centric to experience-centric strategies is crucial for success.

Marketing tech

fromThe Drum

2 days ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.

Many brands are struggling to adopt new technologies, remaining in the experimentation phase.

fromThe Motley Fool

1 month ago

Marketing tech

Is Applovin Stock a Buy Now? | The Motley Fool

Applovin offers a stunning 379% return over the past year through its AI-driven ad solutions, but recently faced a stock decline, raising investor concerns.

fromSilicon Canals

6 months ago

European startups

Croatia's All Eyes On Screens raises 10M in Series B round

All Eyes On Screens secures approximately €10M in Series B funding to enhance AI-driven advertising solutions and expand its market presence across Europe.

Marketing tech

Google adtech monopoly ruling explained: 10 things you need to know

The court found Google guilty of abusing its adtech dominance, marking a significant antitrust ruling in the digital advertising industry.

fromTechCrunch

7 months ago

Privacy professionals

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.

fromSearch Engine Roundtable

1 week ago

Privacy technologies

Google Won't Release Alternative To Third-Party Cookies In Chrome

Google abandons new alternative for third-party cookies in Chrome, maintaining current privacy settings.

fromAdweek

6 months ago

Marketing

Opinion: Why We Must Stop Google

Google's leverage in advertising comes from its high-volume rebates and strategic partnerships, making it hard for independent adtech to compete effectively.

fromAdweek

7 months ago

Privacy professionals

Google's Second Antitrust Suit Brought by US Begins, Over Online Ads

The DOJ's antitrust trial against Google may reshape the adtech industry significantly.

A win for the DOJ could provide financial relief to struggling news organizations.

fromEngadget

7 months ago

Marketing tech

Report: Google offered to sell AdX to end EU antitrust suit

Google's proposed sale of AdX to ease monopoly concerns was rejected, highlighting the need for more significant divestment.

Marketing tech

fromThe Drum

1 week ago

Google adtech monopoly ruling explained: 10 things you need to know

The court found Google guilty of abusing its adtech dominance, marking a significant antitrust ruling in the digital advertising industry.

Privacy professionals

fromTechCrunch

7 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.

Privacy technologies

fromSearch Engine Roundtable

1 week ago

Google Won't Release Alternative To Third-Party Cookies In Chrome

Google abandons new alternative for third-party cookies in Chrome, maintaining current privacy settings.

Marketing

fromAdweek

6 months ago

Opinion: Why We Must Stop Google

Google's leverage in advertising comes from its high-volume rebates and strategic partnerships, making it hard for independent adtech to compete effectively.

Privacy professionals

fromAdweek

7 months ago

Google's Second Antitrust Suit Brought by US Begins, Over Online Ads

The DOJ's antitrust trial against Google may reshape the adtech industry significantly.

A win for the DOJ could provide financial relief to struggling news organizations.

Marketing tech

fromEngadget

7 months ago

Report: Google offered to sell AdX to end EU antitrust suit

Google's proposed sale of AdX to ease monopoly concerns was rejected, highlighting the need for more significant divestment.

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.

Marketing tech

fromThe Motley Fool

1 month ago

Why AppLovin Stock Was Climbing Today | The Motley Fool

AppLovin's stock surged after the company upgraded its share buyback program, suggesting management believes the stock is currently undervalued.

fromThe Motley Fool

1 month ago

Tech industry

Here Are 2 Artificial Intelligence (AI) Stocks That Tumbled During the Nasdaq Correction. Should You Buy the Dip? | The Motley Fool

AppLovin, despite recent declines, presents a significant buying opportunity given its successful transition to an AI-driven adtech company.

fromThe Motley Fool

6 months ago

Growth hacking

Is AppLovin Stock a Buy Now? | The Motley Fool

AppLovin's stock surged 265% due to AI integration, strong revenue growth, and profitability, indicating ongoing potential for investors.

from24/7 Wall St.

4 months ago

Growth hacking

Is AppLovin a Buy?

AppLovin's innovative AI-driven adtech platform has significantly boosted its stock value, raising questions about sustainability.

fromThe Motley Fool

5 months ago

Miscellaneous

Move Over The Trade Desk, This Is Wall Street's New Favorite Adtech Stock | The Motley Fool

The Trade Desk remains a leading adtech company but faces tough competition from AppLovin, which is quickly surging in market value and investor interest.

Marketing tech

fromAdweek

2 months ago

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.

Marketing tech

fromThe Motley Fool

1 month ago

Why AppLovin Stock Was Climbing Today | The Motley Fool

AppLovin's stock surged after the company upgraded its share buyback program, suggesting management believes the stock is currently undervalued.

fromThe Motley Fool

1 month ago

Tech industry

Here Are 2 Artificial Intelligence (AI) Stocks That Tumbled During the Nasdaq Correction. Should You Buy the Dip? | The Motley Fool

AppLovin, despite recent declines, presents a significant buying opportunity given its successful transition to an AI-driven adtech company.

fromThe Motley Fool

6 months ago

Growth hacking

Is AppLovin Stock a Buy Now? | The Motley Fool

AppLovin's stock surged 265% due to AI integration, strong revenue growth, and profitability, indicating ongoing potential for investors.

from24/7 Wall St.

4 months ago

Growth hacking

Is AppLovin a Buy?

AppLovin's innovative AI-driven adtech platform has significantly boosted its stock value, raising questions about sustainability.

fromThe Motley Fool

5 months ago

Miscellaneous

Move Over The Trade Desk, This Is Wall Street's New Favorite Adtech Stock | The Motley Fool

The Trade Desk remains a leading adtech company but faces tough competition from AppLovin, which is quickly surging in market value and investor interest.

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Marketing tech

fromThe Motley Fool

1 month ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.

AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.

Marketing tech

fromBusiness Insider

1 month ago

Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.

Adform is exploring a sale, indicating a rebound in the adtech mergers and acquisitions market.

Marketing tech

fromDigiday

3 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Marketing tech

fromThe Motley Fool

1 month ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.

AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.

Marketing tech

fromBusiness Insider

1 month ago

Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.

Adform is exploring a sale, indicating a rebound in the adtech mergers and acquisitions market.

Marketing tech

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer - Podcaster News

Jason Kalin joins Frequency to drive growth and monetization in creator networks, leveraging his extensive adtech experience.

fromBusiness Insider

6 months ago

Marketing tech

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

PubMatic laid off 1% of its workforce to realign towards growth sectors like connected-TV advertising while planning a 15% overall headcount increase.

fromPodcaster News

1 month ago

Marketing tech

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer - Podcaster News

Jason Kalin joins Frequency to drive growth and monetization in creator networks, leveraging his extensive adtech experience.

fromBusiness Insider

6 months ago

Marketing tech

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

PubMatic laid off 1% of its workforce to realign towards growth sectors like connected-TV advertising while planning a 15% overall headcount increase.

LiveRamp to Lay Off 5% of Workforce in Restructuring

LiveRamp is undergoing layoffs to streamline operations and focus on profitability amidst evolving adtech demands.

Why DoubleVerify Stock Sank to an All-Time Low Today | The Motley Fool

DoubleVerify's stock fell 38% due to disappointing Q4 results, reflecting concerns over slowing revenue growth.

fromAdweek

3 months ago

Marketing

Adtech M&As Have Skyrocketed-What Else Is in Store for 2025?

The digital advertising industry is experiencing rapid growth and significant mergers and acquisitions due to the post-pandemic recovery.

fromMarTech

11 months ago

Podcast

Podcast Upfront highlights rebounding audiences and increased innovation | MarTech

Podcast industry is rebounding, with revenue growth and innovative strategies to engage listeners.

Marketing tech

fromThe Motley Fool

1 month ago

Why DoubleVerify Stock Sank to an All-Time Low Today | The Motley Fool

DoubleVerify's stock fell 38% due to disappointing Q4 results, reflecting concerns over slowing revenue growth.

Marketing

fromAdweek

3 months ago

Adtech M&As Have Skyrocketed-What Else Is in Store for 2025?

The digital advertising industry is experiencing rapid growth and significant mergers and acquisitions due to the post-pandemic recovery.

fromMarTech

11 months ago

Podcast

Podcast Upfront highlights rebounding audiences and increased innovation | MarTech

Podcast industry is rebounding, with revenue growth and innovative strategies to engage listeners.

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.

CEO emphasizes competitive edge through 9,000 publisher relationships.

fromBusiness Insider

5 months ago

Marketing

Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

X partners with PubMatic to expand ad revenue.

This move opens X's ad reach beyond traditional social media budgets.

X aims for a bigger pool of advertisers to revive lagging revenues.

fromAdweek

6 months ago

Marketing

Adtech Firm Stic Looks to Turn Your Car Into an Ad

Stic enables car owners to earn money by applying removable ads on their vehicles, transforming commutes into monetized advertising opportunities.

fromAdweek

7 months ago

Marketing

Amazon Kicks Off TNF With Expanded Shoppable Ad Reach

Amazon's Prime Video expands its TNF advertising capabilities, attracting new brands and enhancing interactive ad experiences for fans.

Marketing

fromThe Drum

6 months ago

If it's brand safety you really want, drop the tech and trust the editors

Misguided agencies are missing out on quality media by overemphasizing brand safety concerns.

The rise of digital advertising has complicated traditional media ad placements, emphasizing fear over relevance.

Marketing tech

fromThe Motley Fool

4 months ago

Is The Trade Desk Stock a Buy Before 2025? | The Motley Fool

The Trade Desk continues to demonstrate strong growth potential, offering a valuable alternative to larger ad-tech competitors.

Marketing tech

fromBusiness Insider

2 months ago

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.

CEO emphasizes competitive edge through 9,000 publisher relationships.

fromBusiness Insider

5 months ago

Marketing

Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

X partners with PubMatic to expand ad revenue.

This move opens X's ad reach beyond traditional social media budgets.

X aims for a bigger pool of advertisers to revive lagging revenues.

fromAdweek

6 months ago

Marketing

Adtech Firm Stic Looks to Turn Your Car Into an Ad

Stic enables car owners to earn money by applying removable ads on their vehicles, transforming commutes into monetized advertising opportunities.

fromAdweek

7 months ago

Marketing

Amazon Kicks Off TNF With Expanded Shoppable Ad Reach

Amazon's Prime Video expands its TNF advertising capabilities, attracting new brands and enhancing interactive ad experiences for fans.

fromThe Drum

6 months ago

Marketing

If it's brand safety you really want, drop the tech and trust the editors

Misguided agencies are missing out on quality media by overemphasizing brand safety concerns.

The rise of digital advertising has complicated traditional media ad placements, emphasizing fear over relevance.

fromThe Motley Fool

4 months ago

Marketing tech

Is The Trade Desk Stock a Buy Before 2025? | The Motley Fool

The Trade Desk continues to demonstrate strong growth potential, offering a valuable alternative to larger ad-tech competitors.

Marketing

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

fromAdweek

9 months ago

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

fromAdweek

6 months ago

Marketing tech

Chalice's Tool Marries RTB With Quality Media

New curation tech from Chalice enhances programmatic advertising by enabling buyers to bid on specific web pages, ensuring higher ad quality and relevancy.

fromAdweek

6 months ago

Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.

fromAcast

5 months ago

Artificial intelligence

The Curation Conundrum | Adtech Chat Insider

Curation in digital advertising is a topic of heated debate, questioning its role as an innovation or mere rebranding.

fromAdweek

2 months ago

Miscellaneous

The Trade Desk Misses Revenue Target For the First Time

The Trade Desk reported its first revenue miss in eight years, attributed to execution missteps and fewer buyers than expected utilizing their tools.

fromAlleywatch

5 months ago

Marketing

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

fromAdweek

9 months ago

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

fromAdweek

6 months ago

Marketing tech

Chalice's Tool Marries RTB With Quality Media

New curation tech from Chalice enhances programmatic advertising by enabling buyers to bid on specific web pages, ensuring higher ad quality and relevancy.

fromAdweek

6 months ago

Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.

fromAcast

5 months ago

Artificial intelligence

The Curation Conundrum | Adtech Chat Insider

Curation in digital advertising is a topic of heated debate, questioning its role as an innovation or mere rebranding.

fromAdweek

2 months ago

Miscellaneous

The Trade Desk Misses Revenue Target For the First Time

The Trade Desk reported its first revenue miss in eight years, attributed to execution missteps and fewer buyers than expected utilizing their tools.

more#digital-advertising

fromForbes

2 months ago

EU data protection

Council Post: How Big Incoming Privacy Laws And Trends Will Shape AdTech

Emerging privacy laws and trends in 2025 will significantly reshape data collection practices for the adtech industry.

#cybersecurity

Privacy professionals

from404 Media

2 months ago

This Adtech Company is Powering Surveillance of U.S. Military Personnel

A Lithuanian adtech company, Eskimi, sold sensitive location data on US military personnel, impacting national security.

fromSecuritymagazine

3 months ago

Information security

5 emerging cybersecurity trends to watch in 2025

Cybercriminal tactics are evolving, requiring urgent attention from organizations to bolster cybersecurity measures against emerging threats.

Privacy professionals

from404 Media

2 months ago

This Adtech Company is Powering Surveillance of U.S. Military Personnel

A Lithuanian adtech company, Eskimi, sold sensitive location data on US military personnel, impacting national security.

fromSecuritymagazine

3 months ago

Information security

5 emerging cybersecurity trends to watch in 2025

Cybercriminal tactics are evolving, requiring urgent attention from organizations to bolster cybersecurity measures against emerging threats.

more#cybersecurity

fromDigiday

2 months ago

Marketing

Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings

Adalytics' recent report reveals that major ad tech companies are serving ads on websites with child sexual abuse material (CSAM), raising serious concerns among lawmakers.

#programmatic-advertising

fromAdweek

11 months ago

Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

fromAdweek

3 months ago

Marketing tech

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

fromExchangewire

2 months ago

Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

fromAdweek

11 months ago

Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025.

fromAdweek

11 months ago

Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

fromAdweek

11 months ago

Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

fromAdweek

3 months ago

Marketing tech

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

fromExchangewire

2 months ago

Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

fromAdweek

11 months ago

Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025.

fromAdweek

11 months ago

Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

more#programmatic-advertising

#innovation

fromFast Company

3 months ago

Miscellaneous

We need to put human creativity at the center of adtech

Adtech is characterized by stagnation and a lack of true innovation in its products.

fromThe Drum

11 months ago

Marketing

Adtech's innovation revolution translated into word soup brands. It didn't have to

Adtech brands lack differentiation and creativity in design, blending into a forgettable landscape.

fromFast Company

3 months ago

Miscellaneous

We need to put human creativity at the center of adtech

Adtech is characterized by stagnation and a lack of true innovation in its products.

fromThe Drum

11 months ago

Marketing

Adtech's innovation revolution translated into word soup brands. It didn't have to

Adtech brands lack differentiation and creativity in design, blending into a forgettable landscape.

Marketing tech

3 Problems Criteo's Incoming CEO Must Solve

Criteo's new CEO faces intense competition in retail media and must navigate growth challenges and reliance on cookie-dependent revenue.

fromAdweek

3 months ago

Marketing tech

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

fromAdweek

3 months ago

Marketing tech

3 Problems Criteo's Incoming CEO Must Solve

Criteo's new CEO faces intense competition in retail media and must navigate growth challenges and reliance on cookie-dependent revenue.

fromAdweek

3 months ago

Marketing tech

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

more#criteo

fromExchangewire

4 months ago

London

Exciting Event Announcement: MadTechMoney Joins Forces with ATS London

MadTechMoney will now be part of ExchangeWire's ATS London, enhancing investment insights and networking opportunities for the ad tech and martech communities.

#mergers-and-acquisitions

fromBusiness Insider

5 months ago

Marketing

Gaming giant Take-Two is in talks to sell its Chartboost adtech division

Take-Two Interactive is selling Chartboost to refocus on premium gaming assets.

fromDigiday

4 months ago

Marketing tech

Channel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam

Ad tech consolidation is gaining momentum with Experian's acquisition of Audigent and Channel Factory exploring investments.

fromBusiness Insider

5 months ago

Marketing

Gaming giant Take-Two is in talks to sell its Chartboost adtech division

Take-Two Interactive is selling Chartboost to refocus on premium gaming assets.

fromDigiday

4 months ago

Marketing tech

Channel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam

Ad tech consolidation is gaining momentum with Experian's acquisition of Audigent and Channel Factory exploring investments.

more#mergers-and-acquisitions

#marketing-strategies

fromMarketing Dive

4 months ago

Marketing

Bridging the divide between personalization and restriction

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.

fromMarTech

7 months ago

Marketing tech

One way or another, cookies are going away | MarTech

The adtech industry is seeing stagnation due to uncertainty surrounding Google's cookie policies, which will ultimately shift user control over their data.

fromForbes

5 months ago

Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.

fromMarketing Dive

4 months ago

Marketing

Bridging the divide between personalization and restriction

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.

fromMarTech

7 months ago

Marketing tech

One way or another, cookies are going away | MarTech

The adtech industry is seeing stagnation due to uncertainty surrounding Google's cookie policies, which will ultimately shift user control over their data.

fromForbes

5 months ago

Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.

more#marketing-strategies

#private-equity

fromBusiness Insider

5 months ago

Marketing

Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science

KKR explores acquisition of Integral Ad Science amid competitive ad tech landscape.

fromBusiness Insider

6 months ago

Marketing tech

Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era

Adtech startups are experiencing significant leadership changes influenced by investor demands for growth and profitability.

fromBusiness Insider

5 months ago

Marketing

Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science

KKR explores acquisition of Integral Ad Science amid competitive ad tech landscape.

fromBusiness Insider

6 months ago

Marketing tech

Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era

Adtech startups are experiencing significant leadership changes influenced by investor demands for growth and profitability.

Marketing

Equativ Continues Growth With Acquisition of Kamino Retail

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

fromAdExchanger

8 months ago

Marketing tech

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger

Adelaide's focus is on enhancing media quality measurement, not attribution, through strategic investment and acquisition.

fromAdweek

6 months ago

Marketing

Equativ Continues Growth With Acquisition of Kamino Retail

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

fromAdExchanger

8 months ago

Marketing tech

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger

Adelaide's focus is on enhancing media quality measurement, not attribution, through strategic investment and acquisition.

more#acquisition

fromAdweek

7 months ago

Venture

5 Adtech VCs Reveal What They're Looking For and What They Avoid

Adtech funding in 2024 is at its slowest pace in a decade due to market saturation and economic uncertainties.

fromInvesting.com Australia

8 months ago

Marketing

Earnings call: Nexxen reports growth and bullish on CTV and data strategy By Investing.com

Nexxen's rebranding has enhanced performance, leading to new partnerships and a data-centric strategy.

The company's data platform and political advertising tools have driven new revenue opportunities.

Contribution ex-TAC grew by 4% to $83.1 million, with programmatic revenue at $78.6 million.

CTV revenue represents a significant portion of programmatic revenue at 36%.

Nexxen aims to be a key AdTech and data partner through innovation and investment.

fromThe Motley Fool

11 months ago

Marketing tech

Here's Why Magnite Stock Is Jumping Today | The Motley Fool

Positive analyst recommendation led to Magnite stock surge by 11% following key partnership news with Netflix and Shopsense AI.

fromAdweek

11 months ago

Marketing tech

ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

IAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech.

fromThe Drum

11 months ago

Marketing

8 insights about the future of addressability & measurement post-cookie from The Drum Live

The increasing importance of first-party data strategies.

[ Load more ]

#adtech#adtech

Why everyone in adtech is suddenly talking about creative again

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

Why everyone in adtech is suddenly talking about creative again

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

How AI Is Transforming AdTech

Three Factors Behind AppLovin's Meteoric Rise

5 of the industry's biggest martech questions, answered

Smarter, faster, not yet everywhere: 5 martech trends to watch

Is Applovin Stock a Buy Now? | The Motley Fool

Croatia's All Eyes On Screens raises 10M in Series B round

How AI Is Transforming AdTech

Three Factors Behind AppLovin's Meteoric Rise

5 of the industry's biggest martech questions, answered

Smarter, faster, not yet everywhere: 5 martech trends to watch

Is Applovin Stock a Buy Now? | The Motley Fool

Croatia's All Eyes On Screens raises 10M in Series B round

Google adtech monopoly ruling explained: 10 things you need to know

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google Won't Release Alternative To Third-Party Cookies In Chrome

Opinion: Why We Must Stop Google

Google's Second Antitrust Suit Brought by US Begins, Over Online Ads

Report: Google offered to sell AdX to end EU antitrust suit

Google adtech monopoly ruling explained: 10 things you need to know

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google Won't Release Alternative To Third-Party Cookies In Chrome

Opinion: Why We Must Stop Google

Google's Second Antitrust Suit Brought by US Begins, Over Online Ads

Report: Google offered to sell AdX to end EU antitrust suit

AppLovin is Officially the New Target of Short Sellers

Why AppLovin Stock Was Climbing Today | The Motley Fool

Here Are 2 Artificial Intelligence (AI) Stocks That Tumbled During the Nasdaq Correction. Should You Buy the Dip? | The Motley Fool

Is AppLovin Stock a Buy Now? | The Motley Fool

Is AppLovin a Buy?

Move Over The Trade Desk, This Is Wall Street's New Favorite Adtech Stock | The Motley Fool

AppLovin is Officially the New Target of Short Sellers

Why AppLovin Stock Was Climbing Today | The Motley Fool

Here Are 2 Artificial Intelligence (AI) Stocks That Tumbled During the Nasdaq Correction. Should You Buy the Dip? | The Motley Fool

Is AppLovin Stock a Buy Now? | The Motley Fool

Is AppLovin a Buy?

Move Over The Trade Desk, This Is Wall Street's New Favorite Adtech Stock | The Motley Fool

The Trade Desk announces plans to acquire Sincera

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.

The Trade Desk announces plans to acquire Sincera

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer - Podcaster News

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer - Podcaster News

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

LiveRamp to Lay Off 5% of Workforce in Restructuring

Why DoubleVerify Stock Sank to an All-Time Low Today | The Motley Fool

Adtech M&amp;As Have Skyrocketed-What Else Is in Store for 2025?

Podcast Upfront highlights rebounding audiences and increased innovation | MarTech

Why DoubleVerify Stock Sank to an All-Time Low Today | The Motley Fool

Adtech M&amp;As Have Skyrocketed-What Else Is in Store for 2025?

Podcast Upfront highlights rebounding audiences and increased innovation | MarTech

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

Adtech Firm Stic Looks to Turn Your Car Into an Ad

Amazon Kicks Off TNF With Expanded Shoppable Ad Reach

If it's brand safety you really want, drop the tech and trust the editors

Is The Trade Desk Stock a Buy Before 2025? | The Motley Fool

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

Adtech Firm Stic Looks to Turn Your Car Into an Ad

Amazon Kicks Off TNF With Expanded Shoppable Ad Reach

If it's brand safety you really want, drop the tech and trust the editors

Is The Trade Desk Stock a Buy Before 2025? | The Motley Fool

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Even If Third-Party Cookies Vanished, We Would Have Been OK

Chalice's Tool Marries RTB With Quality Media

Google Backs Privacy Sandbox Despite Cookie Pivot

The Curation Conundrum | Adtech Chat Insider

The Trade Desk Misses Revenue Target For the First Time

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Even If Third-Party Cookies Vanished, We Would Have Been OK

Chalice's Tool Marries RTB With Quality Media

Google Backs Privacy Sandbox Despite Cookie Pivot

#adtech
#adtech

Adtech M&As Have Skyrocketed-What Else Is in Store for 2025?

Adtech M&As Have Skyrocketed-What Else Is in Store for 2025?

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves