#adtech

#adtech

Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.

Among the highlights, Netflix explained how it plans to expand Netflix Ads Suite-the company's in-house ad platform-in the coming months. NAS is currently live in the U.S. and Canada, and goes live in EMEA next week.

"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.

Nexad aims to establish itself as the leading advertising platform for AI applications, enacting a model that connects ads with tailored audiences, increasing engagement.

AppLovin's stock, despite a recent pullback, has surged 2,870% in 2023, driven by its evolution into a leading AI-driven adtech company.

Adform is exploring a sale, signaling a rebound in the adtech M&A market after a period of slow activity.

Frequency has a unique vision of the future of ad monetization - not just in audio, but across all creator networks. As consumption of creator content accelerates, the lack of real infrastructure for ad monetization remains a bottleneck to new opportunities.

Nadav Shoval expressed satisfaction with the resolution, emphasizing, "The company remains committed to its mission of OpenWeb, and I'm excited to continue to support the mission in my role as senior advisor to the CEO."

The Trade Desk's acquisition of Sincera marks a strategic shift, allowing the company to enhance its data capabilities and offer improved insights to advertisers.

According to a McKinsey report, 71% of consumers expect personalized communications, yet 76% express frustration when these expectations aren't met.

For four years, adtech firms have been preparing for Google's deprecation of third-party cookies, but the announcement to delay that has halted momentum for cookieless solutions.

The EU's General Court annulled Google's antitrust penalty, finding that the Commission failed to consider all circumstances regarding the contract clauses deemed abusive.