#amazon-ads

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E-Commerce
fromMarTech
4 weeks ago

5 Amazon Ads features you're not using - but should be | MarTech

Non-endemic advertising on Amazon enables brands to target audiences using first-party data from retail media networks.
fromDigiday
1 month ago

Ad Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmatic

TV ad buying is increasingly influenced by technology, with programmatic advertising becoming central to strategies.
fromDigiday
1 month ago

Amazon and Roku kick of Cannes Lions with DSP tie-up

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
Marketing tech
Artificial intelligence
fromZDNET
1 month ago

You can produce video ads in seconds with Amazon's new AI tool - here's how

Amazon Ads has launched a new Video Generation platform that utilizes generative AI to create advertisements more quickly and affordably.
Marketing tech
fromAdweek
2 months ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromDigiday
4 months ago

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon's new offers, including reduced tech fees and incentives for ad spending, suggest a strategic shift designed to gain favor among media agencies.
Marketing tech
Marketing tech
fromExchangewire
5 months ago

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier

Amazon Ads is enhancing transparency tools amid scrutiny.
YouTube is introducing a lower-cost subscription tier.
OpenAI's user base has surged past 400 million weekly active users.
Marketing
fromDigiday
7 months ago

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
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