#advertising-technology

#advertising-technology

LightBoxTV is enhancing TV advertising through AI, aiming for smarter decision-making and dynamic campaign optimization.

LoopMe partners with Microsoft Advertising to enhance brand performance through real-time optimization and data integration.

Retail media platforms are enhancing measurement solutions for advertisers, indicating a trend towards better performance transparency and standardization amidst a fragmented landscape.

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

Google has been found to violate antitrust laws in the advertising technology market, indicating issues with monopolistic behavior.

Google is facing a court case over alleged monopolistic practices in online advertising.

AppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.

Short-seller critiques can trigger significant sell-offs in inflated stocks.

AppLovin defends its data collection methods against short sellers, asserting compliance with industry standards.

AppLovin's stock has seen significant volatility but remains a strong long-term performer driven by innovative advertising solutions.

AppLovin's stock soared nearly 300% over the past year but has recently declined due to short-seller allegations.

AppLovin Corp.'s stock has tumbled over 35% from its peak, influenced by a lawsuit and short seller activity, yet remains a strong growth stock.

Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.

This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.

Walmart's $2.3 billion investment in Vizio focuses on advertising technology, signaling a strategic shift in growth initiatives.

Dotdash Meredith's partnership with OpenAI enhances its ad product D/Cipher by improving content connection inference through advanced language processing.

Ogury's integration with Havas Media enhances audience targeting and privacy-compliant digital marketing solutions.

The Trade Desk's Ventura aims to create a more efficient and advertiser-friendly TV ecosystem.

Content Ignite partners with The GoodNet to enhance ESG data for publishers, improving site scores and unlocking unique ad demand.

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.

Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.

The Trade Desk stock dropped 31% due to disappointing Q4 results, provoking concerns about decelerating growth.

Verve's growth strategy is strengthened by the appointment of Grant Gudgel as SVP of marketing, enhancing its leadership in digital advertising.

Clinch appoints Roy Balle as CFO to enhance financial strategy and support growth in omnichannel advertising.

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

Adform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.