Multilocal has announced a strategic investment in FirstPartyCapital's start-up fund, aimed at fostering innovation in the advertising technology sector. This partnership will not only provide financial support but also leverage Multilocal's extensive expertise to bolster emerging ad tech ventures. The investment underscores Multilocal's commitment to enhancing the robustness of the programmatic ecosystem through collaboration and strategic alliances, particularly focusing on innovation emanating from Europe. CEOs from both companies emphasized the importance of fostering new players in the digital advertising arena.
This investment will allow Multilocal to continue to reshape ad tech by expanding our reach and unlocking areas of new opportunity, helping to steer the next evolution of programmatic advertising and enabling future industry leaders.
There is always room for digital advertising to get better and smarter, and important changes often come from bringing fresh players into the mix.
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