Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real
Look being the operative word. Nothing's guaranteed but there is momentum. MNTN's splashy debut... at $1.2 billion valuation - right at the top of investor expectations.
MNTN Is Selling Ryan Reynolds' Agency Maximum Effort, SEC Filing Shows
MNTN is divesting production shop Maximum Effort to an affiliate of its original owner, founded by Ryan Reynolds and George Dewey, while maintaining a creative partnership.
Reynolds emphasizes the importance of impactful storytelling in commercials, stating, "If a spot doesn't hit, that's OK. It's just a commercial." This reflects his belief in the value of experimentation in advertising.