AI remains a powerful driver of transformation for our clients and for IBM. Our generative AI book of business continues to accelerate and now stands at more than $7.5bn.
Google's total revenue grew by 14% to $96.4 billion in the quarter, with net profit increasing from $23.6 billion to $28.2 billion. This growth was aided by performance in Google Cloud, YouTube, and the core search business, each adding substantial amounts to their year-over-year totals.
"The moment a guest feels like they're being manipulated into spending more money, you've lost them. But when they feel like you're genuinely helping them discover something they'll love, they're not only willing to spend more—they're grateful for the recommendation."
Retail therapy has been boosting Ulta Beauty's bottom line as customers seek beauty products for comfort amid economic uncertainty, leading to a 4.5% revenue increase.