#customer-acquisition

#customer-acquisition

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?

Vanity metrics can inflate an ego but often mislead organizations about genuine progress towards their business goals.

Marketers face constant pressure to adapt to shifting consumer behaviors and leverage emerging technologies like AI to attract qualified leads and build customer loyalty.

"CTV can support and amplify your performance marketing efforts, acting as the ultimate funnel driver to attract new customers and enhance existing channels."

With the Super Bowl and March Madness driving customer activity, DraftKings showed improved promotional spend efficiency and user retention, indicating strong momentum heading into Q1 earnings.

Avoid the word "trial"—users are tired of it, and focusing on value instead can reposition the product as a reward rather than a risk.

The secret to winning leads over is understanding their journey and offering value when they need it, helping them move from awareness to consideration.

Geotargeting enables you to reach individuals in specific geographical locations based on their device data, ensuring your content reaches the right audience in your business areas.