Free trials used to be a powerful marketing strategy but are now less effective due to market saturation and user fatigue. Many users churn before converting, leading to high Customer Acquisition Costs (CAC), low engagement, and extended payback periods. To combat this, businesses must actively market their trials by focusing on value rather than simply offering a free trial. Techniques such as avoiding the word 'trial' and emphasizing rewards can successfully engage users and convert them into paying customers.
Avoid the word "trial"—users are tired of it, and focusing on value instead can reposition the product as a reward rather than a risk.
It's important to actively sell the trial rather than relying on the allure of a free offer, as user fatigue with trials affects engagement.
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