One of the nice perks of EA Play and Xbox Game Pass Ultimate (which includes EA Play) are 10-hour trials for new releases from EA. It's a good way to try a game before dropping money on buying it. But the free trials are not available for every EA game, including the just-launched Battlefield 6. The game launched today, October 10, and has no free trial, a spokesperson for EA confirmed to GameSpot.
The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.