Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure.
After college, I worked in sales for my mom during the day and packed orders at night. I didn't have a fashion degree. I just had a deep desire to build something that felt like me - bold, global, connected. The brand's identity is grounded in that relentless hustle and the belief that women can create their own rules and lifestyles.
It was super structured and ran like a well-oiled machine; I needed a little more ownership and a little more chaos. After about three years, I quit to scale my side business: I'm a full-stack email marketer who creates email campaigns - including email copy, design, development, and implementation - for direct-to-consumer and business-to-business companies globally. I use the platform Fiverr to find clients. My prices range from $100 for a single brief to $3,000+ per month for a done-for-you service.
"Coast FIRE is a version of financial independence combined with a retirement savings strategy. It's about easing up, stepping away from high-pressure careers, and living on your terms."