"Every decade or so, a new technology emerges that can completely transform the world. Companies well positioned to capitalize on these introductions and the scaling-up of a new technology can see tremendous growth, even if they're not the first to market. We saw that play out with the internet boom and the proliferation of smartphones over the last 30 years."
"In the near term, the advertising business is the biggest beneficiary of Meta's AI investments. It's working on an AI agent that can develop and test ad campaigns for its Facebook and Instagram platforms to optimize advertising budgets. That could bring in more small-business advertisers while reducing overhead costs for marketers, increasing the money available to spend on Meta's ads."
Generative artificial intelligence is the defining technology of the 2020s, with large language models poised to affect nearly every industry. Three AI-focused stocks are identified as particularly well positioned for long-term gains and trade at relatively low forward price-to-earnings ratios. Meta Platforms is highlighted for broad exposure across advertising, messaging, augmented and virtual reality, and for AI-driven ad tools. Meta is developing an AI agent to create and test Facebook and Instagram ad campaigns to optimize budgets, attract small-business advertisers, and cut marketers' overhead. Machine learning models can further optimize ad targeting and timing to maximize marketer value.
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