Google Ads is in the process of testing a feature that allows advertisers to specify which URLs to include or exclude from their Search campaigns. This capability was brought to light by Natasha Kaurra through a post on X, where she shared screenshots of URL inclusion and exclusion tabs. As this feature is not yet widely available, it suggests a limited testing phase. However, the potential for advertisers to gain greater control over their ad placements can fundamentally change campaign strategies for better targeting.
Google Ads is testing URL inclusions and exclusions for Search campaigns, giving advertisers enhanced control over which URLs their ads can show for or be excluded from.
Natasha Kaurra highlighted this update on X, providing screenshots that depict the newly introduced URL exclusion and URL inclusion tabs.
Currently, this feature is not universally available, indicating it is a limited test phase instigated by Google.
Advertisers are set to benefit from having more control over their ad placements, significantly impacting campaign strategies.
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