"When Jeffrey Cohen joined Amazon Ads in 2022 as the unit's principal evangelist, the e-commerce giant was already an ad-selling powerhouse. Amazon's ad business had brought in over $31 billion in 2021 - a 58% jump from the year prior - making it the third-largest online ad seller in the U.S., behind Google and Meta. At the time, the business was largely fueled by sellers buying prime placement to feature their products at the top of Amazon's search results."
"During Cohen's nearly four-year tenure, Amazon Ads pushed well beyond search. The company doubled down on its demand-side platform, or DSP - software that allows brands to buy ads programmatically and target audiences not just on Amazon's properties, but also across the web. Amazon also opened Prime Video to advertisers and invested heavily in Amazon Marketing Cloud, an analytics and measurement platform allowing advertisers to compare their own shopper data against Amazon's to plan and analyze campaigns."
"As principal evangelist, Cohen worked to build trust with agencies, brands and sellers, putting partners at the forefront of product launches and development - from early beta access to joint go-to-market strategies. On Sept. 9, Cohen announced his departure from Amazon after nearly four years as Amazon Ads' public face at Cannes, unBoxed Advertising Week and other live events. He is joining ad-tech firm Skai as chief business development officer."
Jeffrey Cohen joined Amazon Ads in 2022 as principal evangelist while the unit already generated multibillion-dollar revenue. Over nearly four years, the business expanded beyond search into programmatic advertising via the demand-side platform (DSP), opened Prime Video to advertisers, and invested in Amazon Marketing Cloud for measurement and planning. Cohen prioritized building trust with agencies, brands and sellers, involving partners in product betas and go-to-market strategies. He announced his departure on Sept. 9 to join ad-tech firm Skai as chief business development officer. Amazon's advertising revenues are expected to surpass $60 billion this year.
Read at Modern Retail
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