"Expanded targeting power: Access to Amazon's proprietary behavioural signals across shopping, streaming, gaming, and browsing to build richer, more precise audiences. Privacy-safe precision: A framework that leverages truncated IP addresses, privacy-safe geolocation, and ZIP code-level targeting to ensure campaigns are both effective and privacy-compliant. Seamless workflow: Streamlined campaign setup and trafficking automation with full interoperability of Clinch tags across Amazon programmatic inventory. Advanced ad serving and creative optimisation (DCO): Enhanced ability to deliver tailored, performance-driven creative experiences across Amazon inventory, powered by privacy-safe signals."
"Clinch has always supported advertisers in creative ad serving and decisioning against their own first-, second-, and third-party audiences. Starting November 1, 2025, Clinch clients will be able to access Amazon Custom Audience insights, including behavioural signals such as shopping, streaming, gaming, and browsing interactions. This advancement allows advertisers to align their creative strategies targeting Amazon custom audiences, seamlessly serve campaigns through Clinch, and benefit from a streamlined workflow that unlocks new strategi"
Clinch expanded collaboration with Amazon Ads to enable access to Amazon Custom Audiences and proprietary behavioural signals across shopping, streaming, gaming, and browsing. The integration provides privacy-safe precision through truncated IP addresses, privacy-safe geolocation, and ZIP code-level targeting while maintaining consumer privacy. Clinch tags achieve full interoperability across Amazon programmatic inventory to streamline campaign setup, trafficking automation, and omnichannel serving. Clinch becomes the first third-party ad server able to serve ads to Amazon Custom Audiences, allowing advertisers to align creative strategies, activate personalised DCO across Amazon DSP inventory, and leverage behavioural insights starting November 1, 2025.
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