Novicue Unveils Critical Audio Inventory Checklist

"With growing demand for premium ad placements and trusted inventory, Novicue rollsout an essential audio inventory checklist to help advertisers secure the right inventoryat the right price. Inventory quality issues have been a major concern for advertisers for a significant duration. Audio advertisers often face challenges like invalid traffic, brand safety risks, and frequency capping issues despite going programmatic. Programmatic advertising does programmatic advertising does streamline the buying process and improve scale, but it doesn't eliminate all inventory concerns."

"The key pointers of the audio inventory checklist include: Audience and context alignment: Novicue's audio inventory checklist emphasises focusing on audience and context alignment before settling for an inventory. Advertisers must focus on if the inventory's audience matches the target demographic and psychographic profile for their campaign. The inventory's contextual relevance, that is, the audio content environment, should also match with their brand's message."

Demand for premium ad placements and trusted audio inventory is increasing, prompting a practical inventory checklist to help advertisers secure appropriate inventory at fair prices. Inventory quality problems have long affected advertisers, including invalid traffic, brand safety risks, and frequency capping failures. Programmatic buying improves scale and streamlines purchasing but does not remove all inventory issues. The checklist advises evaluating audience and contextual alignment, verifying that inventory matches target demographic and audio content environment. It stresses assessing ad tech capabilities for real-time bidding and optimization, using fraud detection and brand safety tools, and ensuring inventory pricing aligns with expected campaign outcomes and budget.

Read at Exchangewire