#audio-advertising

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Marketing
fromThe Drum
1 week ago

Jet2 is NOT a lesson in viral marketing, it's a wake-up call to the power of audio

Jet2's jingle exemplifies the enduring effectiveness of audio in marketing, resonating widely in popular culture.
fromExchangewire
3 weeks ago

'Agility and Impact': the Biggest Current Opportunities in Audio

Programmatic audio advertising offers brands personalized engagement opportunities and measurable results in the evolving audio landscape.
Podcast
fromPodcaster News
1 month ago

Podscribe Releases Q2 2025 Performances Benchmark Report Featuring First-Ever Global Audio Ad Metrics - Podcaster News

The Q2 2025 PPB Report offers insights into international audio ad measurement and performance benchmarks.
#podcasts
fromEntrepreneur
2 months ago
Podcast

How AudioGO Is Making Podcast Advertising Accessible to Small Businesses | Entrepreneur

AudioGO makes podcast advertising accessible for small businesses, transforming marketing strategies for a large and growing consumer base.
Marketing tech
fromExchangewire
4 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Marketing tech
fromExchangewire
4 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
more#podcasts
#podcasting
Podcast
fromPodcaster News
5 months ago

Mercury Partners With SoundCast To Scale Up Ad Sales - Podcaster News

Mercury aims to democratize resources in the audio industry, providing opportunities for smaller creators through strategic partnerships.
Podcast
fromPodcaster News
5 months ago

Mercury Partners With SoundCast To Scale Up Ad Sales - Podcaster News

Mercury aims to democratize resources in the audio industry, providing opportunities for smaller creators through strategic partnerships.
more#podcasting
Podcast
fromPodcaster News
2 months ago

Podcast Platform Podeo Signs Exclusive Advertising Partnership With SMC Group - Podcaster News

SMC Group and Podeo partner to reshape digital and audio advertising in MENA, benefiting brands and podcast creators.
fromPodcaster News
3 months ago

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.
Media industry
fromForbes
3 months ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
fromRAIN News
3 months ago

The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)

Audio ads are preferred in gaming, with high tolerance due to their non-invasive nature.
Marketing tech
fromRAIN News
5 months ago

Audio advertising a growing force (AdsWizz research)

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
Marketing
fromRAIN News
8 months ago

Wondercraft and Frequency forge solutions for personalized ad campaigns

Wondercraft and Frequency's integration allows for scalable, personalized audio ad campaigns using AI tools that dramatically reduce time and costs.
fromPodcaster News
8 months ago

Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Scot Herd, SVP Partnerships USA, highlighted, 'I've been in the industry for decades, and I've never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling real targeting for any brand.' He emphasized that targeting niche audiences now means reaching a broad listener base effortlessly, transforming campaign strategies.
Marketing
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