#contextual-targeting

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E-Commerce
fromDigiday
1 week ago

Heineken is expanding the use of contextual targeting on its brand campaigns

Heineken U.K. employs contextual targeting and attention metrics to boost brand awareness amid declining beverage consumption.
fromExchangewire
1 month ago

AdSpin Games Joins MarkApp's Mobile Marketplace to Power Contextual Performance Advertising - ExchangeWire.com

This partnership strengthens our contextual layer with deterministic signals from fully controlled inventory, driving cost-efficient results for CPI, CPA, and branding campaigns.
Marketing tech
fromAdweek
2 months ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is gearing up for a major expansion of its contextual ad-targeting capabilities, potentially transforming ad strategies by offering a wider range of audience segments.
Marketing tech
Marketing tech
fromExchangewire
2 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
Marketing tech
fromPodcaster News
4 months ago

Triton Digital Expands Partnership With Audioboom To Deliver Advanced Contextual Targeting And Brand Suitabilityi - Podcaster News

Audioboom enhances podcast advertising using Sounder's advanced targeting tools.
Marketing tech
fromDigiday
4 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
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