#contextual-advertising

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fromwww.adexchanger.com
2 weeks ago

Seedtag's New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.
E-Commerce
#digital-advertising
fromExchangewire
1 month ago
Marketing tech

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

fromExchangewire
1 month ago
Marketing tech

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

more#digital-advertising
fromMarTech
1 week ago

What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
Privacy professionals
fromThe Drum
2 weeks ago

How can marketing's new holy trinity work in harmony?

In the 'mindset era', marketers must learn to decipher the consumer mindset in real time, moving away from outdated identity-based ads that don't resonate.
Marketing
#seedtag
more#seedtag
Marketing tech
fromLindsey Gamble
2 months ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Media industry
fromThe Drum
3 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Marketing tech
fromThe Drum
3 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
fromForbes
3 months ago

Third-Party Verification: A Tailored Approach For The Hispanic Market

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.
Media industry
Marketing
fromDigiday
5 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
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