On June 11, 2025, Silverpush announced the launch of Silverpush Mirrors for TikTok, an AI-driven contextual intelligence tool designed to enhance brand safety and ad performance on TikTok. This solution incorporates advanced features like custom brand safety filters, extensive negative keyword blocks, and insights from past campaign data. Brands can optimize their TikTok campaigns by activating and automating strategies based on contextual signals, ensuring alignment with safe and relevant content. The platform’s analytics dashboard measures performance across channels, specifically comparing TikTok to video campaigns on YouTube and CTV, providing valuable context for advertisers.
"Silverpush is thrilled to bring our contextual intelligence technology to TikTok to help brands and agencies activate and automate TikTok ad campaigns based on contextual signals."
"With custom brand safety filters that go beyond standard TikTok filters, brands have more flexibility and control when it comes to ensuring every ad is aligned with brand-safe, relevant content."
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