#ad-verification

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Marketing tech
fromForbes
1 month ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
#advertising
Marketing tech
fromThe Drum
1 month ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
Marketing tech
fromThe Drum
1 month ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
Marketing tech
fromAdweek
3 months ago

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.
New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
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