#ad-verification

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Marketing tech
fromForbes
2 months ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
Marketing tech
fromThe Drum
2 months ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
fromwww.socialmediatoday.com
3 months ago

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
Marketing tech
fromDigiday
4 months ago

DoubleVerify overhauls its keyword-blocking policies

DoubleVerify updates its policies to limit keyword blocking for unclassified URLs, aiming to reduce negative impacts on news publishers.
Marketing tech
fromAdweek
5 months ago

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.
New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
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