Data Ethics Professional #10: Advertising & Ethics - Audience Selection & Proxy Data

"Laura Jayne will examine the central concepts in advertising through the lens of data ethics and inclusive practice. She will interrogate methodologies and processes that inform audience selection, and the proxy data points that impact who sees, and who does not see, advertiser messages. What does it look like when it goes wrong? And what can advertisers do to include human safety in their 'brand safety' planning?"

"Laura Jayne is a social advertising specialist with 12 years of experience planning and buying ads across a wide range of social and search platforms. She is currently the Head of Biddable Operations at MG OMD, where she works with a team of media planners and buyers to optimise working processes and to ensure that campaign delivery is best-in-class. She recently graduated with a Master's in Epistemology, Ethics and Mind, focusing on the moral questions concerning AI and digital advertising."

A webinar offers a deep dive into the ethics of digital advertising, examining central advertising concepts through data ethics and inclusive practice. The session interrogates methodologies and processes that inform audience selection and the proxy data points that determine who sees or does not see advertiser messages. The webinar analyzes failure modes and practical measures advertisers can take to include human safety in brand safety planning. The event includes opportunities for questions, targets marketing professionals and those concerned with digital advertising ethics, and forms part of a Data Ethics Professional webinar series linked to a certification course.

Read at The ODI