Video: Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report
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Video: Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report
"This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show more button officially flows to AI Mode, which is not good for publishers. Gemini 3 is powering AI Overviews globally now. Google is being forced to explore ways to let us say we don't want Google to use our content in AI Overviews or AI Mode. A poll says 33% of you will block Google from doing so."
"Yahoo is back in search with Yahoo Scout. Bing Webmaster Tools is testing an AI Performance report. Google's Personal Intelligence is also creating Frankenstein AI recipes. Google is testing 10 sitelinks for some search result snippets. Google has a new help document on how to reply to reviews. Google is testing third-party endorsement content on search ads. Google Ads data exclusions for PMax is rolling out. Google Ads experiment center help document is up. Google Ads campaign mix experiments are in beta."
Google search rankings remained volatile, with January showing pronounced movement. Google AI Overviews increasingly route users into AI Mode, powered by Gemini 3, raising publisher concerns about content use. Google is exploring opt-out options for site content used in AI Overviews or AI Mode; a poll shows 33% plan to block such use. Yahoo returned to search with Yahoo Scout. Bing Webmaster Tools is testing an AI Performance report. Google is testing Personal Intelligence recipes, ten sitelinks for some snippets, and third-party endorsement content in ads. Google Ads updates include PMax data exclusions, experiment center help, campaign mix experiments in beta, a new billing report, and API v23. Microsoft reported earnings and signaled possible slowing in Microsoft Advertising revenue.
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