"The report comprehensively analyses the state of open programmatic CTV advertising in Q2 2025 across key global ad economies, including the United States, Canada, Mexico, and the United Kingdom. The reports cover CTV ad spend trends worldwide and in major key global ad economies markets across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV. The detailed reports include ad fraud rates, popular app categories, CTV device market share statistics, invalid traffic rates (IVT, including ad fraud), and more."
"Global open programmatic CTV ad spend: Estimated at USD$5.7bn (£4.3bn) in Q2 2025, down -3% year-on-year Global CTV ad fraud (IVT): CTV invalid traffic (including ad fraud) rate: The IVT rate for global open programmatic CTV traffic was 18% By country: The United States (US) had an IVT rate of 18% and Canada also had an IVT rate of 18%; Mexico had a 21% IVT rate, while the United Kingdom (UK) saw a 20% IVT rate"
Global open programmatic CTV ad spend was estimated at USD$5.7bn (£4.3bn) in Q2 2025, a 3% year-on-year decline. The IVT rate for global open programmatic CTV traffic was 18%. Country-level IVT rates were 18% in the United States, 18% in Canada, 21% in Mexico, and 20% in the United Kingdom. Coverage spanned major CTV platforms including Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV. Key metrics included ad fraud rates, popular app categories, CTV device market share statistics, and invalid traffic rates (IVT, including ad fraud). Data analysis covered over 115,000 CTV apps and more than 8 billion open programmatic ad transactions in Q2 2025.
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