Sunglass Hut is leveraging connected TV advertising to enhance consumer engagement and drive traffic to its physical stores. The company ran CTV ads that included QR codes for location directions and a 3D sunglasses try-on filter. The campaign achieved significant success, including a sixfold increase in store traffic and a 76% decrease in cost per store visit compared to the previous year. Sunglass Hut prioritizes in-person shopping as its primary revenue source, emphasizing the importance of brick-and-mortar retail in its sales strategy. In the first half of 2025, EssilorLuxottica also reported a notable increase in sales.
Sunglass Hut's integrated use of connected TV ads alongside QR codes successfully increased store traffic sixfold from July to September, while also lowering cost per store visit by 76%.
The brand's strategy of linking digital ads to in-store experiences underscores the importance of physical retail in driving significant revenue. 'People still have to put sunglasses on their face,' said Caroline Pronto.
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