#retail-marketing

#retail-marketing

American Eagle's marketing has been a lightning rod for discussion lately, but some of the apparel retailer's most experimental bets could be flying under the radar. In May, the brand launched a subscription-based Substack newsletter, Off The Cuff, with the first issues guest-edited by After School writer Casey Lewis. It may not be a Sydney Sweeney-level cultural event, but the concept speaks to how retail brands are exploring new ways to leverage creators in the chase for authenticity while trying to stay on the ball with emergent media channels.

The budget-friendly retailer is taking customers on shopping trips in three different cities this month with the help of a holiday-themed double decker bus it calls the "Maxxinista Express." Each leg of the tour includes three stops at TJ Maxx stores, complete with shopping challenges, exclusive merchandise, and plenty of photo moments, according to a press release.

When you see words like "buy now" or "flash deal," while shopping, take caution, say our experts. Retailers use a sense of urgency to push consumers to make quicker shopping decisions, Vines says. They don't want you to think too hard about the purchase. This strategy also relies on shoppers' fear of missing out, Weekes says. It makes people think, "if I don't purchase this right now, I'll never get this deal again."

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.

Amazon has announced that Prime Day 2025 will extend over four days from July 8 to July 11, making it the longest sale in its history.