"Established in 2003, Leapfrogg is an award-winning, retail marketing agency specialising in the premium / luxury sector. We help our clients craft game-changing digital experiences; the kind of experiences that make customers happy - increasing loyalty, profitability and market share in today's consumer-led world. Our expertise lies in customer insight, experience design, retail strategy and digital marketing (content, search, social media and online PR)."
"Leapfrogg worked alongside their partner rais and split Rockett St George's customer database into four key segments: loyal customers, new customers who had made big, one-off purchases, lapsed loyal customers and Christmas-only buyers. Each segment was then profiled in detail using Leapfrogg's bespoke surveys to fully understand the experience they desired at each stage of their buying journey and the content themes that would engage them the most."
Leapfrogg, founded in 2003, is an award-winning retail marketing agency specialising in the premium and luxury sector. The agency focuses on customer insight, experience design, retail strategy and digital marketing including content, search, social media and online PR. Leapfrogg partnered with Rockett St George to segment and profile its customer database to refine social, email and catalogue communications and deliver more personalised experiences. The database was split into four segments and profiled via bespoke surveys to map desired experiences and engaging content themes across buying journey stages. Strategic recommendations and customer profiles informed cross-touchpoint improvements. The project contributed to a 20% turnover increase in October year-on-year.
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