"A full-funnel approach incorporating both online and offline retail is essential for building customer loyalty and strengthening relationships."
"The challenge lies in justifying the financial investment for creative in-store experiences amidst competitive retail landscapes."
"Retailers are successfully reaching consumers by blending storytelling with data to enhance engagement and drive sales."
"Embracing a full-funnel approach is crucial as it allows retailers to navigate economic uncertainty while creating dynamic and engaging shopping experiences."
Retailers today must navigate a complex landscape that requires blending traditional marketing with innovative storytelling and data-driven strategies. During an ADWEEK panel discussion with Kantar, industry experts discussed the advantages of adopting a full-funnel approach to retail. They emphasized the need for a media-platform mindset, integrating omnichannel techniques, and enhancing in-store experiences to foster customer loyalty. As economic challenges persist, creating engaging and meaningful retail experiences is essential for survival and competitive differentiation.
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