#consumer-engagement

#consumer-engagement

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Cultural relevance is crucial for brands to attract and retain consumer attention.

Samyang Foods effectively engages Gen Alpha consumers through viral marketing and community-building efforts.

More digital content doesn't necessarily equate to better quality.

Ubiquity on the internet has diminished personal connections and originality.

The phrase 'meet our customers where they are' signifies a shift in marketing approach to better understand and cater to consumer needs.

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.

Brands significantly impact consumer choices, representing values and identities that resonate personally.

Brand storytelling, integrated with UX design, is crucial for developing lasting customer relationships.

Brands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.

Beiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.

AI is redefining experiential marketing by making experiences dynamic and personalized.

The future of experiences involves active participation rather than passive observation.