The article discusses the 'visibility crisis' faced by brands in the modern economy where excessive digital content often goes unnoticed. It highlights that consumers have shifted to a visual-first approach, where engagement relies on immediate attention. This poses a significant threat to businesses as the effectiveness of their content heavily impacts conversion rates. It emphasizes the need for brands to optimize their visuals and understand that each digital touchpoint must perform effectively to avoid resource drain and to ensure successful marketing outcomes.
In a visual-first economy, content must command attention instantly, as consumers scan rather than read, making unengaging visuals an existential threat to brands.
Brands are pouring billions into digital content but face a visibility crisis where most content is never seen or engaged with, affecting conversion rates.
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