#snapchat
#snapchat

fromInvestor's Business Daily

Marketing tech

Snap Stock Tumbles After Social Media Company Withholds Quarterly Forecast Amid Uncertainty

Snap's stock dropped sharply after it declined to offer sales guidance, attributed to macroeconomic uncertainty.

Media industry

fromOmny Studio

3 hours ago

Caterpillar's Earnings Bump; Starbucks Downgrades; Snapchat Ad Sales Concerns

Caterpillar's earnings are down but expects flat sales; Starbucks downgrades reflect declining store sales; Snapchat faces ad sales challenges.

Marketing tech

Snap Stock Tumbles After Social Media Company Withholds Quarterly Forecast Amid Uncertainty

Snap's stock dropped sharply after it declined to offer sales guidance, attributed to macroeconomic uncertainty.

more#stock-market

1 day ago

Privacy professionals

Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content

Fentanyl is the leading cause of overdose deaths in the U.S.

Snapchat is taking action to combat the spread of fentanyl-related content.

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.

Snapchat Shares Insights into Effective Branded Content Approaches

Authentic, platform-native content enhances engagement and emotional response in Snapchat ads.

Snapchat's SMB bet is paying off - but can it keep up the momentum?

Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.

1 day ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.

Social media marketing

Wendy's nets nearly 52M impressions in single day with Snap ad product

Wendy's campaign achieved record impressions and high engagement using Snap's Sponsored Snaps, demonstrating successful digital marketing.

fromDeadline

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.

Snapchat Shares Insights into Effective Branded Content Approaches

Authentic, platform-native content enhances engagement and emotional response in Snapchat ads.

Snapchat's SMB bet is paying off - but can it keep up the momentum?

Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.

1 day ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.

Social media marketing

Wendy's nets nearly 52M impressions in single day with Snap ad product

Wendy's campaign achieved record impressions and high engagement using Snap's Sponsored Snaps, demonstrating successful digital marketing.

more#digital-marketing

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.

fromAdweek

Growth hacking

Snap Beats Revenue and User Growth Estimates

Snap exceeded Wall Street expectations with a 15% rise in revenue driven by improved ad features and a focus on video content.

Mobile UX

Snapchat abandons plans for a simplified version of its app | TechCrunch

Snap is abandoning its simplified app plan in favor of a refined five-tab interface favored by users.

fromYahoo

Marketing

Snap beats revenue and user growth estimates, announces $500 million buyback

Snap exceeded revenue and user growth expectations, driven by enhanced ad features and strategic investments.

Growth hacking

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.

fromAdweek

Growth hacking

Snap Beats Revenue and User Growth Estimates

Snap exceeded Wall Street expectations with a 15% rise in revenue driven by improved ad features and a focus on video content.

Mobile UX

Snapchat abandons plans for a simplified version of its app | TechCrunch

Snap is abandoning its simplified app plan in favor of a refined five-tab interface favored by users.

fromYahoo

Marketing

Snap beats revenue and user growth estimates, announces $500 million buyback

Snap exceeded revenue and user growth expectations, driven by enhanced ad features and strategic investments.

more#snap

#advertising-revenue

fromThe Hollywood Reporter

Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"

Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.

Marketing

Snapchat Shares Mixed Performance Results for Q3

Snap is reforming its app with a simplified UI to boost engagement and attract new users.

fromThe Hollywood Reporter

Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"

Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.

Marketing

Snapchat Shares Mixed Performance Results for Q3

Snap is reforming its app with a simplified UI to boost engagement and attract new users.

more#advertising-revenue

#social-media

After Snapchat turned down Meta, Zuckerberg worried about the rise of Stories.

Zuckerberg expressed concern about Snapchat's rapid rise and the competitive threat it posed to Instagram.

Marketing

Snap says TikTok uncertainty benefited its business | TechCrunch

Snap's business has benefited from TikTok's uncertainty, with increased engagement and creator participation.

Snapchat's public content grew significantly, reaching a billion posts in Q4.

Snap has seen a 40% increase in creators on its platform amid competition.

Marketing tech

Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch

Mark Zuckerberg speculates that Snapchat's growth could have accelerated if Meta had purchased the company in 2013.

fromForbes

Gadgets

Is Snap The Most Underrated Platform For Creators Right Now?

Snap's design philosophy emphasizes creation over consumption, distinguishing it from other social platforms.

Evan Spiegel advocates for a healthier internet that minimizes comparison and pressure among users.

19 hours ago

Mobile UX

Snapchat scraps 'simple' redesign as it loses users in North America

Snap is testing a refined five-tab layout for Snapchat to enhance user engagement after losing 1 million users in North America.

Marketing

What Snap Needs to Jumpstart U.S. User Growth: A TikTok Ban

Snapchat stands to benefit from potential TikTok bans, but must innovate to recover domestic user growth.

After Snapchat turned down Meta, Zuckerberg worried about the rise of Stories.

Zuckerberg expressed concern about Snapchat's rapid rise and the competitive threat it posed to Instagram.

Marketing

Snap says TikTok uncertainty benefited its business | TechCrunch

Snap's business has benefited from TikTok's uncertainty, with increased engagement and creator participation.

Snapchat's public content grew significantly, reaching a billion posts in Q4.

Snap has seen a 40% increase in creators on its platform amid competition.

Marketing tech

Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch

Mark Zuckerberg speculates that Snapchat's growth could have accelerated if Meta had purchased the company in 2013.

fromForbes

Gadgets

Is Snap The Most Underrated Platform For Creators Right Now?

Snap's design philosophy emphasizes creation over consumption, distinguishing it from other social platforms.

Evan Spiegel advocates for a healthier internet that minimizes comparison and pressure among users.

19 hours ago

Mobile UX

Snapchat scraps 'simple' redesign as it loses users in North America

Snap is testing a refined five-tab layout for Snapchat to enhance user engagement after losing 1 million users in North America.

Marketing

What Snap Needs to Jumpstart U.S. User Growth: A TikTok Ban

Snapchat stands to benefit from potential TikTok bans, but must innovate to recover domestic user growth.

Twisted son allegedly murdered mom then shared photo on Snapchat: 'It was an exorcism'

A Texas man allegedly killed his mother and dog during a delusional exorcism ritual, later sharing photos of the crime on social media.

#child-exploitation

Privacy technologies

Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation

Snapchat is enhancing its anti-child exploitation efforts in collaboration with the U.S. Department of Homeland Security.

fromIndependent

EU data protection

Man jailed for sending messages and sexually explicit photos to over 100 teenage girls on Snapchat

Mark Fitzgerald was sentenced to two years for sending explicit messages to over 100 teenage girls on Snapchat.

Privacy technologies

Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation

Snapchat is enhancing its anti-child exploitation efforts in collaboration with the U.S. Department of Homeland Security.

fromIndependent

EU data protection

Man jailed for sending messages and sexually explicit photos to over 100 teenage girls on Snapchat

Mark Fitzgerald was sentenced to two years for sending explicit messages to over 100 teenage girls on Snapchat.

more#child-exploitation

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts

Snapchat is positioning itself as a key alternative to TikTok for advertisers amid uncertainty surrounding TikTok's future in the U.S.

Marketing

Creators can be a full-funnel marketing tactic, Snap study finds

Creator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.

Marketing tech

What now for TikTok creators after the latest ban delay, with Alyssa McKay

Alyssa McKay prioritizes her larger engagement on Snapchat and Instagram over her TikTok following.

fromFast Company

Digital life

'A true victim of the Snapchat era': Parents are resurfacing hilariously filtered baby photos from the 2010s

The rise of Snapchat filters has transformed the way parents capture and share their children's baby photos, leading to a more playful but less traditional approach.

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts

Snapchat is positioning itself as a key alternative to TikTok for advertisers amid uncertainty surrounding TikTok's future in the U.S.

Marketing

Creators can be a full-funnel marketing tactic, Snap study finds

Creator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.

Marketing tech

What now for TikTok creators after the latest ban delay, with Alyssa McKay

Alyssa McKay prioritizes her larger engagement on Snapchat and Instagram over her TikTok following.

fromFast Company

Digital life

'A true victim of the Snapchat era': Parents are resurfacing hilariously filtered baby photos from the 2010s

The rise of Snapchat filters has transformed the way parents capture and share their children's baby photos, leading to a more playful but less traditional approach.

more#tiktok

#marketing

4 weeks ago

Marketing tech

Snapchat Launches Expanded Agency Partner Program

Snapchat expands its Partner Program with an Agency offering, enhancing agency accreditation and resources to optimize client ad performance.

Social media marketing

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

Snap Schools offer interactive workshops for creators to learn Snapchat best practices and network.

4 weeks ago

Marketing tech

Snapchat Launches Expanded Agency Partner Program

Snapchat expands its Partner Program with an Agency offering, enhancing agency accreditation and resources to optimize client ad performance.

Social media marketing

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

Snap Schools offer interactive workshops for creators to learn Snapchat best practices and network.

more#marketing

Snapchat Shares Insights into How to Connect with Film and TV Fans in the App

Snapchatters are highly engaged with film and TV content, creating opportunities for brands.

Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking Features

Snapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.

Snapchat Reports That India is Now a Key Driver of AR Usage and Development

India has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.

Wearables

Snapchat Announces New Features for its AR Spectacles

Snapchat's AR Spectacles are evolving, introducing new features like GPS effects and multiplayer interactions, while rewarding developers with cash prizes.

Miscellaneous

Snapchat Will Begin Shipping AR Spectacles to EU Developers

Snapchat expands AR Spectacles testing to developers in Europe, enabling broader experimentation and collaboration.

Miscellaneous

Snapchat Will Begin Shipping AR Spectacles to EU Developers

Snapchat is expanding its AR Spectacles project to more developers in Europe for enhanced experimentation and innovation.

fromGadgets 360

Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking Features

Snapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.

Snapchat Reports That India is Now a Key Driver of AR Usage and Development

India has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.

Wearables

Snapchat Announces New Features for its AR Spectacles

Snapchat's AR Spectacles are evolving, introducing new features like GPS effects and multiplayer interactions, while rewarding developers with cash prizes.

Miscellaneous

Snapchat Will Begin Shipping AR Spectacles to EU Developers

Snapchat expands AR Spectacles testing to developers in Europe, enabling broader experimentation and collaboration.

Miscellaneous

Snapchat Will Begin Shipping AR Spectacles to EU Developers

Snapchat is expanding its AR Spectacles project to more developers in Europe for enhanced experimentation and innovation.

more#augmented-reality

Boston food

fromBoston.com

Lowell firefighter faces child porn charges

A Lowell firefighter was arrested for child pornography and human trafficking after allegedly soliciting explicit materials from underage girls.

#generative-ai

Artificial intelligence

Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch

Snapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.

fromEngadget

Snapchat launches generative AI video Lenses

Snapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.

Artificial intelligence

Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch

Snapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.

fromEngadget

Snapchat launches generative AI video Lenses

Snapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.

more#generative-ai

#ai-technology

Snapchat Launches Custom Video AI Lenses

Snapchat launches Video Gen AI Lenses for customized animations in user videos.

Marketing

Snapchat Adds Ad Placement Verification From DoubleVerify

DoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.

Snapchat Launches Custom Video AI Lenses

Snapchat launches Video Gen AI Lenses for customized animations in user videos.

Marketing

Snapchat Adds Ad Placement Verification From DoubleVerify

DoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.

more#ai-technology

#user-engagement

How Snapchat Ranks Content for Snap Map

Snapchat's Snap Map content ranking combines human moderation and automation, emphasizing recency and contextual relevance to enhance user experience.

Marketing

Snapchat Looks to Scoop Up TikTok Users With New Campaign

Snapchat's initiatives have significantly boosted content creator engagement and success.

The platform experiences substantial user engagement growth, reflected in increased content views and Spotlight users.

How Snapchat Ranks Content for Snap Map

Snapchat's Snap Map content ranking combines human moderation and automation, emphasizing recency and contextual relevance to enhance user experience.

Marketing

Snapchat Looks to Scoop Up TikTok Users With New Campaign

Snapchat's initiatives have significantly boosted content creator engagement and success.

The platform experiences substantial user engagement growth, reflected in increased content views and Spotlight users.

US Elections

Snapchat to the Trump campaign: We'll take your money but not your posts.

Snapchat has maintained a ban on Trump's personal account but allows his campaign to run advertisements.

Marketing

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

Snapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.

Marketing

Snap sees growth opportunity in SMBs

Snapchat's focus on SMBs is driving significant ad revenue growth.

Marketing

Oreo hypes Post Malone cookie drop with new Snapchat ad format

Oreo utilizes Snapchat's new Sponsored Snap format for a unique campaign with Post Malone, blending advertising and music culture.

fromAdExchanger

Marketing

Snapchat's New Lead Gen Tools Help SMBs Seal The Deal With New Customers | AdExchanger

Snapchat is positioning itself as a viable CRM tool through enhanced ad platform features aimed at small and midsize businesses.

US Elections

Snapchat to the Trump campaign: We'll take your money but not your posts.

Snapchat has maintained a ban on Trump's personal account but allows his campaign to run advertisements.

Marketing

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

Snapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.

Marketing

Snap sees growth opportunity in SMBs

Snapchat's focus on SMBs is driving significant ad revenue growth.

Marketing

Oreo hypes Post Malone cookie drop with new Snapchat ad format

Oreo utilizes Snapchat's new Sponsored Snap format for a unique campaign with Post Malone, blending advertising and music culture.

fromAdExchanger

Marketing

Snapchat's New Lead Gen Tools Help SMBs Seal The Deal With New Customers | AdExchanger

Snapchat is positioning itself as a viable CRM tool through enhanced ad platform features aimed at small and midsize businesses.

more#advertising

fromFood Dive

Marketing

Oreo hypes Post Malone cookie drop with new Snapchat ad format

Oreo's collaboration with Post Malone for a Snapchat campaign showcases innovative advertising in the snack industry.

#spectacles

Miscellaneous

Snapchat Launches New Incentives for AR Developers

Snapchat is enhancing monetization opportunities for AR creators while making AR Spectacles more accessible to students with new pricing models.

fromwww.cnbc.com

Miscellaneous

Snap shares soar on better-than-expected profit and revenue

Snap reported better-than-expected fourth-quarter results, with shares rising post-announcement, despite cautious revenue projections for the first quarter.

Miscellaneous

Snapchat Launches New Incentives for AR Developers

Snapchat is enhancing monetization opportunities for AR creators while making AR Spectacles more accessible to students with new pricing models.

fromwww.cnbc.com

Miscellaneous

Snap shares soar on better-than-expected profit and revenue

Snap reported better-than-expected fourth-quarter results, with shares rising post-announcement, despite cautious revenue projections for the first quarter.

more#spectacles

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

fromPR Daily

4 months ago

Marketing

New social media features and updates to know this week - PR Daily

YouTube, Instagram, X, and Snapchat are implementing significant updates to enhance user engagement and creator monetization amidst a transformative year for social media.

Miscellaneous

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.

Snapchat will let parents request their teen's real-time location

Snapchat has evolved to include live location sharing for family members, alongside enhanced privacy features amid ongoing concerns about user safety.

Digital life

Snapchat Adds New Safety Features, Including Live Location Requests

Snapchat introduces features to enhance parental awareness of teen location sharing.

Miscellaneous

Snapchat Adds New Safety Features, Including Live Location Requests

Snapchat introduces features for parents to access their teen's live location and share location for enhanced family communication.

fromScary Mommy

Digital life

Snapchat's New Location-Sharing Features Are Here (And They're Already Making Our Family's Lives Easier)

Snapchat's Family Center enhances parental guidance by providing insights into teen activity and safety features like location sharing and travel notifications.

Miscellaneous

Snapchat will soon be able to alert parents when their teen leaves or arrives at certain locations | TechCrunch

Snapchat enhances Family Center with location sharing features, allowing parents to receive alerts about their teens' arrivals and departures from specific locations.

Miscellaneous

Snapchat will let parents request their teen's real-time location

Snapchat has evolved to include live location sharing for family members, alongside enhanced privacy features amid ongoing concerns about user safety.

Digital life

Snapchat Adds New Safety Features, Including Live Location Requests

Snapchat introduces features to enhance parental awareness of teen location sharing.

Miscellaneous

Snapchat Adds New Safety Features, Including Live Location Requests

Snapchat introduces features for parents to access their teen's live location and share location for enhanced family communication.

fromScary Mommy

Digital life

Snapchat's New Location-Sharing Features Are Here (And They're Already Making Our Family's Lives Easier)

Snapchat's Family Center enhances parental guidance by providing insights into teen activity and safety features like location sharing and travel notifications.

Miscellaneous

Snapchat will soon be able to alert parents when their teen leaves or arrives at certain locations | TechCrunch

Snapchat enhances Family Center with location sharing features, allowing parents to receive alerts about their teens' arrivals and departures from specific locations.

more#location-sharing

fromEngadget

Digital life

Snapchat will let parents track their kids through Family Center

Snapchat is enhancing parental controls with new location tracking features to better monitor children's safety.

#citizensnap

Miscellaneous

Snapchat Shares Update on its Social Good Initiatives

Snap's CitizenSnap report emphasizes its initiatives aimed at social good, including community engagement and environmental responsibility.

Miscellaneous

Snapchat Shares Update on Its Social Good Initiatives

Snapchat's CitizenSnap report showcases its social good initiatives targeting user education, environmental sustainability, and diversity.

The shift in Snap's identity from a camera company to a technology company indicates broader ambitions including social impact.

Miscellaneous

Snapchat Shares Update on its Social Good Initiatives

Snap's CitizenSnap report emphasizes its initiatives aimed at social good, including community engagement and environmental responsibility.

Miscellaneous

Snapchat Shares Update on Its Social Good Initiatives

Snapchat's CitizenSnap report showcases its social good initiatives targeting user education, environmental sustainability, and diversity.

The shift in Snap's identity from a camera company to a technology company indicates broader ambitions including social impact.

more#citizensnap

Snapchat Adds Ad Placement Verification from DoubleVerify

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.

fromwww.independent.co.uk

Miscellaneous

Snapchat Launches Snapchat+ Gift Cards in Retail Stores

Snapchat+ subscriptions can enhance user experience and serve as a supplementary income for the app.

#online-grooming

UK news

Snapchat most used social media platform for grooming, figures show as offences surge

Snapchat is the leading platform for online grooming, with significant increases in recorded offences in recent years.

fromwww.bbc.com

fromwww.independent.co.uk

Miscellaneous

Snapchat most-used app for grooming, says NSPCC

Snapchat is the leading platform for online grooming in the UK, according to a police report.

UK news

Snapchat most used social media platform for grooming, figures show as offences surge

Snapchat is the leading platform for online grooming, with significant increases in recorded offences in recent years.

fromwww.bbc.com

Miscellaneous

Snapchat most-used app for grooming, says NSPCC

Snapchat is the leading platform for online grooming in the UK, according to a police report.

Snap Q3 Beats Street As Sales Rise, Losses Shrink & Snapchat Sees 443 Million Daily Active Users

Snapchat's Q3 revenue rose 15% to $1.37 billion, marking a significant recovery and beating Wall Street estimates.

US news

fromwww.nytimes.com

Trump Uses Thumbs-Up Video From Sept. 11 Event for a Snapchat Ad

Trump's Snapchat ad at a 9/11 memorial sparked controversy for politicizing a solemn event, leading to criticism from victims' families.