#snapchat

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#home-safe
fromwww.socialmediatoday.com
1 week ago

Snapchat Partners With TOGETHXR to Help Female Athletes Boost Their Presence

Snapchat partners with TOGETHXR to enhance female athletes' visibility through the Snap the Gap content accelerator program.
fromSocial Media Today
2 weeks ago

Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Snapchat outperformed other platforms with a 7.5% improvement in ROAS, while also maintaining the lowest CPA.
fromForbes
2 weeks ago

Snapchat & TOGETHXR Team Up To Empower Women Athlete Digital Creators

This partnership aims to address the persistent inequities in sports, particularly the gender gap in media exposure and earning potential for women athletes.
Women
#social-media
fromTechCrunch
1 month ago
Social media marketing

Snapchat adds new features for creators, including an easier way to edit videos | TechCrunch

fromTechCrunch
1 month ago
Social media marketing

Snapchat adds new features for creators, including an easier way to edit videos | TechCrunch

fromSocial Media Today
3 weeks ago

Snapchat Partners with American Eagle on New Snap Map Promotion Type

Over 800 American Eagle retail locations across the US will be featured as Promoted Places on Snap Map, targeting the 95% of Snapchatters planning to shop in-store for back-to-school.
E-Commerce
fromSocial Media Today
1 month ago

Snapchat Reaches 250 Million Users in India

Snapchat India is strategically poised to capitalise on massive digital opportunities by offering culturally relevant experiences through local content initiatives and partnerships.
Digital life
fromExchangewire
1 month ago

DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

DoubleVerify launched DV Authentic Attention® for Social, integrating eye-tracking insights with ad performance metrics on Snapchat.
#advertising
fromThe Drum
1 month ago

How Pampers got 4 million toddlers reading with Snapchat VR story books

The Pampers AR Storybook project, featuring augmented reality storytelling, addresses the critical issue of early literacy, aiming to change the fact that millions of children haven't been read to.
Marketing tech
#saturn
fromLindsey Gamble
1 month ago
NYC startup

Snapchat Acquires Saturn, a Student-Focused Calendar App Used by 80% of U.S. High Schools - Lindsey Gamble

fromLindsey Gamble
1 month ago
NYC startup

Snapchat Acquires Saturn, a Student-Focused Calendar App Used by 80% of U.S. High Schools - Lindsey Gamble

#augmented-reality
fromTechCrunch
1 month ago
Marketing tech

Snap launches Lens Studio iOS and web apps for creating AR Lenses with AI and simple tools | TechCrunch

Marketing
fromSocial Media Today
5 months ago

Snapchat Reports That India is Now a Key Driver of AR Usage and Development

India has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.
fromTechCrunch
1 month ago
Marketing tech

Snap launches Lens Studio iOS and web apps for creating AR Lenses with AI and simple tools | TechCrunch

Marketing
fromSocial Media Today
5 months ago

Snapchat Reports That India is Now a Key Driver of AR Usage and Development

India has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.
#lens
Wearables
fromGadgets 360
1 month ago

Snap Reveals When It Will Launch a Consumer Version of Its AR Glasses

Snap will launch consumer-friendly AR smart glasses called 'Specs' in 2026, transitioning from developer-exclusive versions.
fromSocial Media Today
1 month ago

Snapchat Partners with McDonald's to Promote Snapchat+ Membership

McDonald's introduces digital subscription rewards by allowing points to be exchanged for Snapchat+ subscriptions.
Marketing tech
fromLindsey Gamble
1 month ago

Snapchat Creator Payouts Surpass $500 Million in 2024, Says CEO Evan Spiegel - Lindsey Gamble

Snapchat's payout of over half a billion dollars in 2024 shows its commitment to creator monetization.
#apple-watch
fromSocial Media Today
1 month ago

Snapchat Launches Standalone Lens Studio Mobile App

Snapchat Lens Studio app allows users to easily create, publish, and share their own AR lenses without coding knowledge.
Marketing tech
fromSocial Media Today
1 month ago

Snap Adds New Gaming and Bitmoji Creation Elements to Lens Studio

Creators can now design custom Bitmoji outfits and props using the Friends API and Lens Studio.
The Bitmojiverse Challenge offers cash prizes for developers using Bitmoji Suite assets.
Lens Studio is crucial to Snap's AR success with a large community of creators.
fromTechCrunch
1 month ago

Snapchat adds new tools for building Bitmoji games | TechCrunch

Snapchat launches new Lens Studio tools for AR creators to build Bitmoji games.
#marketing
#ai
fromMiami New Times
2 months ago

Inter Miami CF Joins Snapchat, Courts Next Gen of Messi Fans

The launch on Snapchat is aimed squarely at deepening the club's connection with a younger demographic.
Miami Marlins
fromThe Verge
2 months ago

The Razr Ultra proves flip phones are almost ready

Even as they've gotten better, faster, and more durable, devices from Google, Samsung, and others have just had too many compromises.
Gadgets
fromwww.theguardian.com
2 months ago

Australian girl, 11, sexually abused by stranger after adding him to get Snapchat points

The horrific abuse of an 11-year-old girl in Australia after adding a stranger on Snapchat underscores the risks associated with the Quick Add feature of the app.
Privacy professionals
#snap-map
#sponsored-snaps
fromLindsey Gamble
2 months ago
Social media marketing

Snapchat Expands Sponsored Snaps with Direct Messages from Creators' Handles - Lindsey Gamble

Snapchat expands Sponsored Snaps by allowing brands to send sponsored messages through creators' direct messages.
fromForbes
2 months ago

What Brands Should Know About Creator Marketing On Snapchat

"Snapchat prioritizes direct interaction between fans and creators, making sponsored brand messaging feel more like personalized recommendations and less like advertisements."
Social media marketing
#ui-design
Mobile UX
fromEngadget
3 months ago

Snap is seemingly rethinking that 'simplified' app

Snapchat's redesign aimed at simplification has faced user backlash, prompting a reconsideration of the layout.
Media industry
fromOmny Studio
3 months ago

Caterpillar's Earnings Bump; Starbucks Downgrades; Snapchat Ad Sales Concerns

Caterpillar's earnings are down but expects flat sales; Starbucks downgrades reflect declining store sales; Snapchat faces ad sales challenges.
fromSocial Media Today
3 months ago

Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content

The CDC's report highlights that synthetic opioids, particularly fentanyl, have become the leading cause of overdose deaths in the United States, marking a critical public health crisis.
Privacy professionals
Marketing tech
fromDeadline
3 months ago

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.
#snap
Growth hacking
fromVariety
3 months ago

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.
Growth hacking
fromVariety
3 months ago

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.
fromThe Hollywood Reporter
3 months ago

Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"

Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.
Marketing tech
fromDigiday
3 months ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
SF parents
fromNew York Post
3 months ago

Twisted son allegedly murdered mom then shared photo on Snapchat: 'It was an exorcism'

A Texas man allegedly killed his mother and dog during a delusional exorcism ritual, later sharing photos of the crime on social media.
#meta
fromDigiday
3 months ago

What now for TikTok creators after the latest ban delay, with Alyssa McKay

When a brand asks to do a TikTok, I would rather do a Snapchat where I have 2 million followers, and I think that they're going to get a million times more exposure.
Marketing tech
fromMarketing Dive
3 months ago

Wendy's nets nearly 52M impressions in single day with Snap ad product

Wendy's campaign achieved record impressions and high engagement using Snap's Sponsored Snaps, demonstrating successful digital marketing.
EU data protection
fromIndependent
3 months ago

Man jailed for sending messages and sexually explicit photos to over 100 teenage girls on Snapchat

Mark Fitzgerald was sentenced to two years for sending explicit messages to over 100 teenage girls on Snapchat.
fromSocial Media Today
4 months ago

Snapchat Launches Expanded Agency Partner Program

Snapchat has announced an expansion of its Partner Program, introducing an Agency partner offering aimed at agencies to showcase their expertise.
Marketing tech
#evan-spiegel
Gadgets
fromGadgets 360
4 months ago

Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking Features

Snapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.
Boston food
fromBoston.com
4 months ago

Lowell firefighter faces child porn charges

A Lowell firefighter was arrested for child pornography and human trafficking after allegedly soliciting explicit materials from underage girls.
Marketing tech
fromMarketing Dive
4 months ago

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

Capri Sun launches glow-in-the-dark Moon Punch pouches to engage consumers ahead of the Total Lunar Eclipse.
#generative-ai
Gadgets
fromEngadget
4 months ago

Snapchat launches generative AI video Lenses

Snapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.
Artificial intelligence
fromTechCrunch
4 months ago

Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch

Snapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.
Gadgets
fromEngadget
4 months ago

Snapchat launches generative AI video Lenses

Snapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.
Artificial intelligence
fromTechCrunch
4 months ago

Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch

Snapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.
fromSocial Media Today
5 months ago

Snapchat Shares Insights into Effective Branded Content Approaches

"Platform-native brand content that looks authentic, and DIY was perceived relatable and trendy, generating 19% higher happy emotions and capturing attention for at least 13% longer (vs. study avg)."
Social media marketing
#small-businesses
Marketing tech
fromDigiday
5 months ago

Snapchat's SMB bet is paying off - but can it keep up the momentum?

Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.
Marketing tech
fromDigiday
5 months ago

Snapchat's SMB bet is paying off - but can it keep up the momentum?

Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.
#tiktok
Marketing tech
fromZDNET
5 months ago

This social media shift could be the opportunity you've been waiting for

The TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.
Marketing tech
fromZDNET
5 months ago

Snapchat's unexpected rise could be the biggest opportunity you're missing

The TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Marketing tech
fromZDNET
5 months ago

This social media shift could be the opportunity you've been waiting for

The TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.
Marketing tech
fromZDNET
5 months ago

Snapchat's unexpected rise could be the biggest opportunity you're missing

The TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
fromFood Dive
5 months ago

Oreo hypes Post Malone cookie drop with new Snapchat ad format

Oreo's collaboration with Post Malone for a Snapchat campaign showcases innovative advertising in the snack industry.
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