"Together, these honors reflect the many ways creators spark conversations, build community, and define culture on Snapchat. The Snappys reinforces Snapchat's ongoing commitment to celebrating creators not just as users, but as artists, entertainers, and cultural leaders."
"Creators will receive awards like 'Spotlight MVP,' 'Best Storyteller,' and 'Breakout Creator of the Year,' alongside awards across fashion, beauty, sports, music, food, and games. Additional categories include collaboration, comedy, and cultural impact."
"The company says the show will bring together creators, industry leaders, and special guests. Snapchat's awards are more in line with TikTok's, as it will also host a traditional awards show where the winners will be revealed live at the event."
Snapchat announced its inaugural awards show, 'The Snappys,' scheduled for March 21 to honor creators who shape culture on the platform. The event features diverse award categories spanning Spotlight MVP, Best Storyteller, Breakout Creator of the Year, and specialized categories in fashion, beauty, sports, music, food, games, collaboration, comedy, and cultural impact. Snapchat positions the awards as recognition of creators as artists, entertainers, and cultural leaders who spark conversations and build community. This move follows similar initiatives by competing platforms: Instagram introduced a 'Ring' award in October recognizing creators globally with custom physical rings, and TikTok launched its first U.S. awards show in November with category-specific honors. Snapchat's format aligns more closely with TikTok's traditional live awards show model, featuring creators, industry leaders, and special guests including DJ Khaled.
Read at TechCrunch
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