"One of most interesting things is we don't have a separate advertising product teams,"
"The people creating consumer products, our key designers, are the same people creating advertising products."
"You cannot survive with a stale product,"
"If you tell a story without sound it is not really that powerful. When you are buying advertising without sound you are not buying video you are buying moving banners,"
Snapchat positions sound as essential to short-form video advertising and says ads without audio lose narrative power. A unified product creation team builds both consumer features and advertising products, with the same designers working across both areas. The platform has introduced nearly a dozen product updates in under five years and emphasizes ongoing investment in camera, content, and communication innovation. Snapchat focuses on engaging ad formats such as lenses, geo-tagging, and Snap Ads to put advertisers first and drive measurable return. Discover is designed to add context, commentary, and a strong editorial voice to Live stories.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]