"Snapchat has published new data which shows that Snapchat users are increasingly seeking information on social apps to help guide their financial services decisions, which could present significant opportunity for finance marketers looking to promote their latest offerings."
"Underlining this further, Snapchat also says that 4 in 10 consumers want to see interactive product guides on social platforms, while half are already using AI or emerging tech more than they were a year ago."
Snapchat users are increasingly seeking information on social apps to guide financial services decisions. Consumers are using social platforms as a research channel for financial products, creating new touchpoints for discovery and evaluation. Four in ten consumers want interactive product guides on social platforms, signaling demand for hands-on, explainer-style content. Half of consumers report using AI or emerging technologies more than they did a year ago, indicating accelerating adoption of new tools. These shifts create opportunities for finance marketers to use social-native formats, interactive guides, and AI-enabled personalization to influence purchase decisions and drive engagement.
Read at Social Media Today
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