"Subscribers will receive exclusive content such as subscriber-only Snaps and Stories, priority replies to public Stories, and an ad-free viewing experience. Pricing ranges from $4.99 to $19.99 using Snapchat's recommended tiers, with creators keeping about 60 percent of revenue, which is a lower cut than YouTube at 70 percent, TikTok at up to 90 percent, and Instagram at 100 percent."
"Why It Matters: Creator Subscriptions give Snapchat creators a more sustainable revenue stream alongside programs like the Unified Monetization Program and Snap Star Collab Studio. They also offer a deeper way to engage loyal fans. The rollout comes as Snapchat revealed it has reached 25 million paying subscribers across its portfolio of subscription products, including Snapchat+. That is significant. It proves users are willing to pay on the platform and already have payment methods linked, reducing friction for creators convert their fans into paying subscribers."
"However, Snapchat presents a unique dynamic. Some of its most successful creators post at extremely high volumes. On most platforms, subscriptions are positioned around more content. That may not be compelling if audiences already receive a constant stream for free. It becomes even riskier if creators paywall content fans are used to getting at no cost. For some creators with high fandom, priority replies and ad-free viewing may be enough. For many others, subscriptions will need to offer more than volume."
Snapchat is launching Creator Subscriptions starting February 23 with U.S. creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson, with expansion to Snap Stars in Canada, the UK, and France following. Subscribers will get exclusive Snaps and Stories, priority replies to public Stories, and ad-free viewing. Pricing will range from $4.99 to $19.99 using recommended tiers, with creators keeping about 60 percent of revenue, lower than competitors. Snapchat has reached 25 million paying subscribers across its subscription products, indicating payment readiness and reduced conversion friction. High-volume creators may struggle to justify paywalls; subscriptions must offer more than additional content volume for many creators.
Read at Lindsey Gamble
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