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At the time, I wrote that his reply to an X user, "Ok, let's do it," with a tag to X Head of Product Nikita Bier and a warning to "rigorously enforce no gaming of the system," felt like a line in the sand for how serious X was about paying people who keep its feeds alive. Now, early 2026 payout reports suggest that X is starting to follow through.
(Neither the startup nor the people in Redmond have publicly confirmed this percentage.) However, this is where things get a little sticky because Microsoft also shares revenue with OpenAI, kickingbackabout 20% of the revenues from Bing and Azure OpenAI Service, a source familiar with the matter told TechCrunch. Bing is powered by OpenAI, and the OpenAI Service sells cloud access to OpenAI's models to developers and businesses.
In a detailed blog post, Epic outlines what percentage of in-game V-Buck sales (converted into US dollars) from inside Fortnite user-created content will go to creators versus Epic Games. From December 2025 through the end of 2026, creators will get to keep around 74% of in-game sales. That will change on January 1, 2027, when creators will instead earn about 37% of in-game V-Bucks spent.
