Spotify Partner Program, launched a year ago ( is widening its participation requirements, intending to bring in more podcasters. Three new criteria now define which podcasts are eligible: One thousand listeners over the last 30 days Two thousand Spotify hours consumed over the last 30 days Three published episodes All three are required. While the new criteria make up the headline news from Spotify, other meaningful updates are in the announcement:
Previously, creators could receive earnings through traditional bank transfers or PayPal balances in fiat currency. Now, eligible US creators can opt in to receive those same earnings in PYUSD instead of a direct dollar payout. Importantly, this is optional: Creators must actively choose the stablecoin option, and they can continue using standard payout methods if they prefer. The rollout is limited to the United States, and YouTube has not announced a timeline for expanding the option to creators in other countries.
A quiet but significant shift is underway in digital commerce. For decades, companies that create digital products-whether tickets, game items, or software-have missed out on a massive revenue stream: They only make money when they sell a product for the first time or when they charge a recurring subscription. If a customer later resells the product, the company gets nothing; or if a product becomes more valuable over time, that additional value is captured by resellers and not the company that built it.
At first glance, "Girl Room" looks like another surprise social media success story. Though the account launched a little over three weeks ago, it organically has over 90,000 followers across TikTok and Instagram with its most watched video hitting over 5 million views. In reality, "Girl Room" is the product of something far more impressive than a social fluke: it's proof that a shortform concept can be a franchise.
Pinterest is opening the floodgates for creators to monetize their content for the first time, permitting both the tagging of Ideas Pins with shoppable products and brand partnerships with sponsored content. The income streams are open to anyone with a business account, removing friction between the point of inspiration and a purchase decision by linking directly to in-stock items on the retailer's website.
While it works with videos that are longer than a minute, TikTok suggests it's useful for long podcast recordings or videos captured throughout an entire day by a wearable camera. You select what parts of the video you want turned into shorter clips and Smart Split will handle the rest including choosing the length, generating captions, and even reframing content vertically.
smaller businesses that aren't working with full-service agencies, reports. Rose insists that WPP's creative and strategic talent will always "be at the heart" of its success, per Reuters, but as technology evolves, more tools need to be put directly in the hands of advertisers. Now, users of WPP Open Pro can generate channel-specific ads almost instantly and push them into WPP's Open Media Studio to activate.
According to a release shared on the Sephora Newsroom, My Sephora Storefront allows influencers in the United States to build shoppable digital storefronts and share curated product recommendations with their followers. The platform, which seamlessly integrates with both Sephora.com and the Sephora app, was built in partnership with leading tech company Motom. Motom specializes in creator commerce affiliate programs. Sephora created My Sephora Storefront as part of their creator strategy efforts as well as to "reinforce" their leadership in the creator commerce space.
In recent months, CTV channel operators from Samsung TV Plus to Tubi have significantly expanded their creator offerings, standing up dedicated FAST and AVOD channels to serve creators' videos. In addition to splitting ad revenue from the channels with the operators, creators are looking to profit from their CTV partnerships in more creative ways. Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content.
The future of live streaming is not just about video-it's about immersion, creativity, and style. In 2025, audiences expect creators to look polished and professional during every broadcast, even without hours of preparation. That's why Fanspicy is transforming the creator experience with AR makeup live streaming, bringing branded beauty looks from Dior, Chanel, and other luxury names directly into live sessions. With cutting-edge augmented reality, the Fanspicy app gives creators the power to look runway-ready in seconds while keeping fans engaged with stunning visuals.
