"Augmenting its shopping offerings, YouTube is now supporting QR codes in videos where creators can link specific products to their content, enabling viewers to scan the codes with their phones to quickly access product pages. This feature aims to boost revenue, particularly for shopping-related content, which has seen significant viewership - 35 billion hours in the last year alone, according to the company."
"For instance, YouTube is expanding the thumbnail file limit from 2MB to 50MB to support 4K-resolution thumbnails, and it's also experimenting with larger video uploads with select creators to enable higher-quality videos. An AI-powered feature is being introduced to automatically convert videos uploaded at lower resolutions to full HD, and the company plans to add support for upscaling to 4K resolution in the future."
YouTube is adding QR-code shopping that lets creators tag products in videos so viewers can scan codes to reach product pages. Shopping content accumulated about 35 billion hours last year and channels earning six-figure revenues from TV screens increased by over 45%. The platform is testing timed product showcases and direct links to creators' online stores. YouTube is raising thumbnail limits from 2MB to 50MB and experimenting with larger uploads for higher-quality video. An AI feature will convert lower-resolution uploads to full HD now, with planned 4K upscaling later, while creators retain control over original content. YouTube accounted for 12.4% of TV viewing time per Nielsen.
Read at TechCrunch
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