"According to a release shared on the Sephora Newsroom, My Sephora Storefront allows influencers in the United States to build shoppable digital storefronts and share curated product recommendations with their followers. The platform, which seamlessly integrates with both Sephora.com and the Sephora app, was built in partnership with leading tech company Motom. Motom specializes in creator commerce affiliate programs. Sephora created My Sephora Storefront as part of their creator strategy efforts as well as to "reinforce" their leadership in the creator commerce space."
""Sephora prioritizes building relationships with creators and expert voices because of their ability to have meaningful conversations with consumers," Brent Mitchell, Vice President of Social Media and Influencer Marketing at Sephora said in the retailer's news release about the launch. "My Sephora Storefront is a pivotal next step to building an inclusive ecosystem that empowers creators to authentically connect with their audiences, and also enables deeper creator relationships with our brand partners and clients that make it all possible.""
Sephora launched My Sephora Storefront, a U.S.-focused affiliate platform that enables creators to build shoppable digital storefronts and earn commissions from product recommendations. The platform integrates with Sephora.com and the Sephora app and was developed in partnership with Motom, a creator-commerce affiliate technology company. The program aims to empower creators, deepen brand partnerships, and provide customers with curated, trustworthy product guidance. Social and e-commerce channels drive roughly half of global beauty sales, increasing the platform's potential impact. The initiative supports Sephora's creator strategy and seeks to create an inclusive ecosystem for authentic creator–consumer connections and enhanced shopping experiences.
Read at Miami Herald
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