#tiktok-shop

#tiktok-shop

Over 200,000 UK small businesses now generate revenue through TikTok Shop-representing a doubling since this time last year. This surge culminated in Black Friday 2025 becoming TikTok Shop's highest-grossing day ever in UK history, with entrepreneurs selling 27 items every single second. The platform now hosts over 6,000 live shopping events daily across the UK, creating real-time revenue opportunities. Notable retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury's are now selling their wares on the site's e-commerce service.

My journey on TikTok Shop started out with a search for "hip hop jewelry." It's an innocuous search query multiple users have likely typed in, hoping to find something to wear. While browsing the cheap jewelry, I was struck by what TikTok's algorithm repeatedly suggested that I might also be interested in: jewelry with blatant Nazi symbolism. TikTok continues to struggle with moderation as its in-app ecommerce store gains traction with younger users.

The short-form video platform is offering "limited-time perks" - up to $6,000 in coupons - for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the process through "missions" to encourage and motivate sellers to sell - and sellers find out what they are once they sign up.

With this year's Black Friday & Cyber Monday 2025 campaign wrapped, we saw nearly 50% more shoppers who bought something on TikTok Shop in the U.S., compared to the BFCM campaign period last year. And over the four-day shopping period alone, TikTok Shop saw extraordinary growth, with sales exceeding $500 million.

Incentive 1: Between Oct. 1 and Dec. 31, TikTok will rank its TSPs in descending order from 15 to one, based on their target plan short video GMV increment. Each month, those which also meet the minimum incremental GMV requirement can earn between $1,000 and $5,000 in ad credits. There's even the option to earn a bonus $2,000 in ad credits for ranking in the top 15 for all three months.

The move will give more than 200,000 UK-based TikTok Shop sellers access to Royal Mail's full range of services - from parcel collections and tracked delivery to drop-off points and compensation cover - through a seamless integration designed to make online selling easier, faster, and more reliable.

According to NIQ's State of Beauty 2025 report, online beauty sales are growing nine-times faster than in-store, up 21 percent in North America, 20 percent in the Asia-Pacific region and 10 percent in Europe. Brazil, India and Indonesia are also seeing significant, albeit more emerging, e-commerce growth. Total beauty spend is up, too, growing 10 percent globally during the last 12 months.

Hit pause on the clip and something strange happens: a prompt reading "Find Similar" pops up. When a viewer clicks the prompt, TikTok automatically pulls videos that look visually close to the footage of the woman - and more disturbingly, it suggests products on TikTok Shop that look like what she is wearing in the video. Among the products suggested are a "Dubai Middle East Turkish Elegant Lace-Up Dress" and "Women's Solid Color Knot Front Long Sleeve Dress."

Promotion Performance Score (PPS) demonstrated the relative performance of your promotional content as well as any concerns with your ads. TikTok's "Violation Snapshot" meanwhile gives you more insight into policy violations for live-streams and short videos. "If you violate a TikTok Shop Policy, the ticket will show you a 2-minute slice of your live-stream or video that contained the violative content giving you a clearer picture of what specific content breached TikTok Shop policies."

Some TikTok users have reported seeing a troubling product in the last few days: T-shirts for sale on TikTok Shop that are an antisemitic parody of the Jaws movie poster. In the image printed on the shirts, the shark has been transformed into a human nose, the swimmer at the surface of the water is instead a $100 bill, and "Jaws" has been edited to read "Jews," propagating antisemitic stereotypes of Jewish people as money hungry.