#social-commerce

#social-commerce

With over 65% of Latin America's GDP driven by services, the region's retail market is rapidly evolving, pioneered by AI and cultural shifts in consumer behavior.

"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."

The AI revolution is transitioning from a discovery function to a personal agent, significantly impacting how travelers search and engage with the travel industry.

Social commerce is now a top investment priority for retailers, with a hefty 91% of APAC retailers planning to either increase or maintain their current level of investment in this space. This shows a growing understanding that social platforms have evolved far beyond mere marketing channels, turning into powerful sales ecosystems that retailers can leverage.

Qiancheng Ying's leadership has emphasized creative storytelling in live-stream interactions, enabling brands to forge deeper connections with consumers.

If the TikTok app gets banned, brands and users will have to quickly shift strategies, with strong contenders being Meta's Instagram Reels and YouTube Shorts. The competition could definitely take advantage of TikTok's absence.

Consumers today are drowning in an ocean of advertising, creating a rise in marketing fatigue. Over half of subscribers want fewer messages from even their favorite brands.