Lowe's is taking significant steps to establish itself as the leading home improvement store in America, rivalling competitors like Home Depot and Ace Hardware. One of its key initiatives this year is the launch of a home improvement creator network aimed at engaging Millennial and Gen Z shoppers. This network allows creators to showcase DIY projects while building brand affinity with Lowe's. The initiative already has over 17,000 creators enrolled, with high-profile influencer Jimmy Donaldson (@MrBeast) spearheading the program, which enhances Lowe's offerings and online presence.
"With Lowe's Creator Network, we're committed to helping our creators grow and are empowering them to bring their dream projects to life."
"The Creator Network deepens Lowe's connection with Millennial and Gen Z audiences, generations who turn to creators for inspiration, authenticity and trusted advice."
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