#social-media-marketing

[ follow ]
#influencer-marketing
fromDigiday
6 days ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromModern Retail
4 weeks ago
E-Commerce

Best Buy, Lowe's chief marketing officers explain why they launched new influencer programs

Influencer marketing is evolving with big retailers launching creator programs to adapt to modern consumer interactions.
fromMarketing Dive
1 month ago
Social media marketing

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
fromDigiday
6 days ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

Social media marketing
fromMarketing Dive
1 month ago

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
fromForbes
1 week ago

A Guide To Creating An Effective Social Media Marketing Plan

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren't just places to scroll—they're places to sell.
Social media marketing
fromwww.housingwire.com
1 week ago

How a Top LA Agent is Rebuilding her Life After the Fires One Reel at a Time

Many Realtors hesitate to share their true selves on social media for fear of oversharing. Authenticity, however, can significantly enhance social media marketing efforts.
Real estate
fromForbes
1 week ago

5 LinkedIn Hacks To Dominate Your Niche Without Paid Ads

Transforming your LinkedIn presence relies on strong opinions and authenticity, not ad spending.
fromHubspot
1 week ago

Tasting marketing: What a viral YouTube star wishes marketers knew

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Digital life
fromClickUp
1 week ago

Top Loomly Alternatives for Smarter Social Media Management

Loomly is a popular tool for social media marketers but has limitations in analytics and automation as team needs grow.
fromSocial Media Explorer
1 week ago

The Dos and Don'ts of Using Social Media to Sell Music Products - Social Media Explorer

Selling music products online through social media requires a strategic plan focused on branding, audience engagement, and authenticity.
fromSocial Media Explorer
1 week ago

4 Tips for Using Social Media to Sell the Benefits of Log Homes - Social Media Explorer

Log homes attract buyers through strong visuals, storytelling, audience interaction, and showcasing lifestyle.
E-Commerce
fromSocial Media Explorer
1 week ago

7 Social Media Strategies to Attract New Clients to a Pool Franchise - Social Media Explorer

Owning a pool franchise provides valuable community services and can thrive with targeted social media strategies.
fromSocial Media Explorer
1 week ago

A Guide for Marketing Shade Solutions on Social Media Channels - Social Media Explorer

Targeted social media promotions should focus on specific shade solutions while showcasing their practical functionality and aesthetic appeal through visually engaging content.
E-Commerce
fromSocial Media Explorer
1 week ago

3 Ideas for Crafting a Social Media Plan to Sell Final Drive Motors - Social Media Explorer

A marketing plan on social media is essential for effectively reaching potential leads when selling final drive motors.
Marketing
fromSocial Media Explorer
1 week ago

A Guide for Writing a Social Media Plan to Market Headstones - Social Media Explorer

A social media plan for custom headstones helps attract customers during their time of need.
Marketing
fromSocial Media Explorer
1 week ago

How to Create a Social Media Plan to Market Stock Options to Employees - Social Media Explorer

Marketing stock options effectively engages and informs both current and prospective employees to enhance long-term commitment.
#linkedin-strategy
fromForbes
1 month ago
Social media marketing

The LinkedIn Commenting Strategy That Grows Your Personal Brand Fast

fromForbes
1 month ago
Social media marketing

The LinkedIn Commenting Strategy That Grows Your Personal Brand Fast

#linkedin
fromBusiness Insider
2 weeks ago

I'm opening gourmet grocer Meadow Lane in New York. I use TikTok to test the menu.

Meadow Lane is a new gourmet grocery store in Tribeca, New York City, founded by Sammy Nussdorf.
#digital-advertising
fromModern Retail
2 weeks ago
E-Commerce

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

Startup brands are partnering with creators for authentic, engaging marketing rather than traditional influencer promotions.
fromForbes
2 months ago
Social media marketing

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromModern Retail
2 weeks ago
E-Commerce

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

Social media marketing
fromForbes
2 months ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromTasting Table
2 weeks ago

The Smart Business Strategy That Keeps Crumbl Customers Coming Back - Tasting Table

Crumbl utilizes a rotating selection of 170 cookie recipes to create scarcity and novelty, boosting customer engagement and retention.
fromFlipboard
2 weeks ago

Inside the viral success of SharkNinja | Flipboard

Mark Barrocas emphasized how SharkNinja's rise in marketing success is attributed to the effective utilization of social media, which is now their primary tool for outreach.
Marketing
#skincare
fromInc
3 weeks ago
Marketing

Why a Goofy Mascot Could Be Your Marketing Team's Secret Weapon

fromHer Campus
3 months ago
Social media marketing

On the Right 'Rhode': How Hailey Bieber's Beauty Brand Is Taking Over Social Media

fromInc
3 weeks ago
Marketing

Why a Goofy Mascot Could Be Your Marketing Team's Secret Weapon

fromHer Campus
3 months ago
Social media marketing

On the Right 'Rhode': How Hailey Bieber's Beauty Brand Is Taking Over Social Media

fromSocial Media Today
3 weeks ago

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

AI-enabled organic creator content is now surfaced, allowing better recommendations for branded partnership ads.
fromClickUp
3 weeks ago

Free Professional Social Media Proposal Templates to Win Clients

Social media proposal templates are pre-designed documents that help marketers, freelancers, and agencies pitch their services to potential clients in a clear and strategic way.
Marketing
fromMarketing Dive
4 weeks ago

Powerade powers up user-generated content challenge on TikTok

Powerade's new Xtra Sour line leverages TikTok's Branded Mission platform for a social challenge encouraging creators to produce content using #XTRASourMode.
E-Commerce
fromDigiday
1 month ago

How Gen Z is reshaping shopping - and what it means for Gen Alpha

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.
Marketing tech
fromRetail Dive
1 month ago

Unilever acquires Dr. Squatch, valuing brand's viral marketing to Gen Z men

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.
Growth hacking
fromThe Verge
1 month ago

What a set of knockoff headphones taught me about headphones - and knockoffs

Picun F8 Pros are cheaper alternatives to AirPods Max but lack the same quality.
Social media marketing can influence purchasing decisions significantly.
fromForbes
1 month ago

Creating More Social Media Content, Smarter: Strategies That Scale

The role of social media in marketing has never been bigger or more demanding. Brands can no longer get by posting the same asset across every channel.
Social media marketing
fromwww.theguardian.com
1 month ago

I didn't sleep for 45 days': the people who raffle off their homes

Natalie Rowcroft, against skepticism from her husband and community, successfully raffled her house during the pandemic, sparking engagement and ticket sales through social media.
Fundraising
Marketing tech
fromThe Verge
1 month ago

Reddit will help advertisers turn 'positive' posts into ads

Reddit's new feature enhances advertising by showcasing positive user contributions underneath ads.
Marketing tech
fromAol
1 month ago

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

Nectar Social AI raises $10.6 million to revolutionize digital marketing through AI-driven social engagement.
#facebook
fromForbes
1 month ago

Why Your Facebook Ads Aren't Working And What You Can Do Instead

Ad campaigns require strong creativity and uniqueness to achieve higher conversion rates.
The competition in advertising has increased, making it challenging for ads to convert.
#real-estate
fromSocial Media Explorer
1 month ago
Social media marketing

A Real Estate Agent's Guide to Using Social Media to Sell Vacation Homes - Social Media Explorer

Social media marketing is essential for real estate agents to reach potential vacation home buyers.
fromSFGATE
2 months ago
LA real estate

Meet the Tampa Agent Whose Snarky Home Tour Roast Videos Are Going Viral

Breanna Banaciski's humorous TikTok videos are redefining real estate marketing and captivating audiences quickly.
LA real estate
fromSFGATE
2 months ago

Meet the Tampa Agent Whose Snarky Home Tour Roast Videos Are Going Viral

Breanna Banaciski's humorous TikTok videos are redefining real estate marketing and captivating audiences quickly.
Social media marketing
fromSocial Media Explorer
1 month ago

6 Social Media Marketing Ideas to Grow Your Franchise Location - Social Media Explorer

Social media marketing is essential for attracting customers to franchise locations.
Localized content and influencer partnerships can significantly enhance social media strategies.
Understanding target audience behavior on social media platforms is crucial for success.
fromEntrepreneur
1 month ago

Learn How to Create Profitable Online Content for Only $25 | Entrepreneur

Studies show online audiences prefer videos over text, making it vital to focus on video content creation strategies for successful engagement and marketing.
Social media marketing
#youtube
fromThe Drum
3 months ago
Social media marketing

From views to value: what the Sidemen can teach social marketers about YouTube's real power

fromThe Drum
3 months ago
Social media marketing

From views to value: what the Sidemen can teach social marketers about YouTube's real power

fromMedium
2 months ago

How I figured out YouTube Shorts Thumbnails MATTER ( and FIXED 'EM! )

Thumbnail editing significantly impacts video visibility and engagement on platforms.
Using video listings effectively increases sales and user interaction.
Experimenting with different types of media can yield better results in marketing strategies.
fromAWeber
2 months ago

How to Promote Your YouTube Channel: 9 Proven Strategies for More Subscribers

Many of the most effective tactics to promote your YouTube channel are free, including optimizing content for search, engaging with viewers, and sharing across platforms.
Social media marketing
Renovation
fromBusiness Insider
2 months ago

I flip homes in the Hamptons. I made $360K on Airbnb last year, and my Instagram following helps me save on renovations.

Blythe Graham-Jones transitioned from advertising to full-time home renovation and flipping in the Hamptons.
fromwww.stacksocial.com
2 months ago

The Essential AI & ChatGPT For Beginners Bundle

SkillSuccess provides extensive online courses for self-paced skill development, including effective social media marketing strategies.
fromMedium
2 months ago

How I figured out YouTube Shorts Thumbnails MATTER ( and FIXED 'EM! )

"Good thumbnails not only attract clicks but are also a significant factor in enhancing audience engagement, leading to increased sales and user interaction on platforms like YouTube and Instagram."
Marketing tech
fromSocial Media Explorer
2 months ago

Why Quirky, Aesthetic Products Dominate Social Media - Social Media Explorer

Quirky, aesthetic products are dominating social media trends and enhancing consumer engagement.
Gen Z prioritizes aesthetics and uniqueness in purchasing decisions, influencing brand strategies.
fromCreative Boom
2 months ago

Dan Knowlton on how to make content audiences genuinely love

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."
Marketing tech
fromAdweek
2 months ago

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

Nabisco's Nutter Butter revitalizes marketing through bizarre and surreal social media campaigns, resulting in increased engagement and brand penetration.
UK news
fromwww.standard.co.uk
2 months ago

Revealed: The illegal truth behind some of London's top restaurants

Uncle Paul successfully markets his dim sum restaurant on social media despite facing legal issues with illegal employment practices.
Marketing tech
fromDeadline
2 months ago

Meta Introduces Threads Video Ads, Reels Trending Positions And Other New Options For Advertisers

Meta introduces new ad innovations including Threads video ads and enhanced Facebook Reels placements, leveraging AI for more immersive advertising.
New formats for Facebook and Instagram ads aim to enhance engagement and capture user attention.
fromEntrepreneur
2 months ago

MrBeast Celebrates Birthday With New Deals, Promoted X Posts | Entrepreneur

MrBeast leveraged paid advertising on X to bolster engagement and celebrate his 27th birthday, reflecting strategic marketing practices.
fromInc
2 months ago

Barbara Corcoran Just Shared Her 3 Secrets for Social Media Success

Barbara Corcoran emphasizes the importance of authenticity and engaging content in building a strong social media presence for entrepreneurs.
fromThe Zoe Report
2 months ago

Hailey Bieber Used A Secret Rhode Product For Her Met Gala Glam

Hailey Bieber drives massive interest in her beauty brand by teasing products ahead of their launch, highlighted by her Met Gala sneak peek.
Social media marketing
fromForbes
2 months ago

4 Strategies To Hit 10,000 LinkedIn Followers This Year

Develop a strategic approach to LinkedIn to grow followers intentionally and meaningfully.
Consistently post three different types of content weekly to maintain engagement.
Focus on building relationships by connecting thoughtfully with potential clients.
Social media marketing
fromMarketing Dive
3 months ago

Pantene turns Alix Earle's viral TikTok post into collection, campaign

Pantene collaborates with Alix Earle for a limited-edition campaign called 'Unexpired Pantene,' leveraging social media trends and consumer curiosity.
#tiktok
fromDigiday
3 months ago
Marketing tech

TikTok touts livestreaming as next big revenue stream for creators and agencies

Marketing tech
fromDigiday
3 months ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Graphic design
fromWE AND THE COLOR
3 months ago

Social Media Marketing Kit by GraphicArtist | Elevate Your Brand

Utilizing a social media marketing kit helps streamline content creation, ensuring cohesive branding without overwhelming time demands.
fromNew York Post
3 months ago

Exclusive | Brooklyn Girl Scout bests snack-slinging Manhattan rival to become new top cookie seller in NYC for 2025

Ashleigh F., 12, sold 2,528 boxes of Girl Scout cookies this year, surpassing her rival after two years as Brooklyn's top seller, earning $17,696.
NYC parents
fromwww.socialmediatoday.com
3 months ago

A Guide to Reels Ads [Infographic]

Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps.
Social media marketing
Startup companies
fromEntrepreneur
3 months ago

How a 17-Year-Old Student's Side Hustle Makes $20k a Month | Entrepreneur

Michael Satterlee leveraged 3D printing to design Crocs accessories, growing his business Solefully to over $300,000 projected revenue by 2025.
He harnessed social media to build a successful customer base.
fromHubspot
3 months ago

The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Social media video marketing remains highly effective in 2025, especially on platforms like Instagram, YouTube, and TikTok.
fromForbes
3 months ago

How To Collaborate Successfully For Business Growth

Strategic collaboration can significantly enhance business growth and reach.
fromwww.bbc.com
3 months ago

Brazilian butt lift ads banned by UK regulator

One ad claimed a 0% infection rate at its sterile clinic, with minimal pain, misleading consumers about the potential risks involved in liquid BBL procedures.
Social media marketing
Social media marketing
fromEssentiallySports
3 months ago

Craig Brommers' Social Strategy: Caution, Care, & the American Eagle Energy

Social media is crucial for brands, providing both opportunities and risks.
American Eagle Outfitters excels by prioritizing storytelling and platforms like TikTok.
Marketing tech
fromLos Angeles Times
3 months ago

Revolve faces $50-million lawsuit alleging influencers hid paid brand partnerships

Revolve faces a $50-million lawsuit for allegedly misleading consumers through undisclosed influencer endorsements.
fromwww.socialmediatoday.com
3 months ago

Meta Announces Upcoming Webinar on Reels Tips and Tactics

The webinar will provide insights on advanced Reels strategies to maximize your content performance, as well as interviews with industry leaders, who'll share how they use Reels in their approach.
Marketing tech
fromwww.socialmediatoday.com
3 months ago

Snapchat Shares Research into Travel Purchase Influences

Snap's report highlights that advanced tools like AI-powered recommendations and virtual tours significantly enhance the travel discovery process for consumers.
Marketing tech
fromEntrepreneur
3 months ago

How to Generate More Leads for Your Real Estate Business | Entrepreneur

Effective lead generation in real estate requires targeted marketing that considers demographics and leverages tools like referrals and social media.
fromMarketing Dive
3 months ago

Domino's expands remit of AOR WorkInProgress after campaign wins

The Emergency Pizza promotion, which offered a free medium pizza, generated 5 billion earned media impressions, marking it as Domino's most successful campaign ever.
Marketing tech
Marketing tech
fromForbes
3 months ago

A Data-Driven Digital Strategy: A Case Study From Voter Registration

Leverage advanced targeting methods to drive engagement and conversion.
Utilize real-time data and audience segmentation to improve campaign efficiency.
Atlanta Braves
fromajc
4 months ago

How social media boosts 'a-peel' for Savannah Bananas

The Bananas prioritize entertainment and fan engagement in their unique baseball experience, focusing on showmanship over tradition.
[ Load more ]