#influencer-economy

#influencer-economy

In September, after a year and some change working in corporate fashion, influencer Hannah Krohne quit her full-time job and made a leap that is becoming increasingly common in the ever-changing world of social media. Krohne, who was previously working in strategy and merchandising for British fashion retailer ASOS, had been posting fashion and lifestyle-related videos online since her sophomore year of college.

We are in such a weird place on social media as content creators where I am, like, fighting ... to connect with my followers,

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

SAG-AFTRA's new influencer committee is a crucial step in formalizing support and engagement for the fast-growing influencer economy, which lacks structure and regulation.

"No matter how cute they are, people are only going to be willing to pay a certain amount for things. My products, they're not a staple. It's going to be the first to be cut from most people's budget."