This week, TV advertising company Cadent announced that all of its SSP's CTV supply paths are now direct, surpassing the 75% industry benchmark recommended by Jounce Media. Direct supply has been baked into Cadent's SSP since the product three years ago, according to Brian Weigel, SVP of operations. Still, hitting 100% wasn't easy. Cadent had to onboard a range of publishers and supply-chain partners that first had to be vetted by Jounce.
The whole thing began in March of this year, when Proven blasted a 90 second promo clip called "YOU GUYS KEEP SAYING YOU CAN EASILY BREAK OFF OUR LATCH PIN LOCK." In the video, detailed by Ars Technica, a guy in a bald cap takes a sledgehammer to the company's $130 trailer hitch lock, hollering that he will "prove a lot of you haters wrong."
"All right, let's get this over with. Are Dan and Phil in a relationship?" Howell asked in the opening seconds of the video, to which Lester answered a firm: "Yes."
Former Nasa engineer Mark Rober has become the latest YouTube star to get his own Netflix deal. The 45-year-old has more than 70 million subscribers on YouTube and is known for his videos about science and technology. Rober has created a new competition series for the streamer, which he is making with US talk show host Jimmy Kimmel's production company.
