"When YouTube first launched, it was best known for silly video clips. Today, the platform looks very different. As the world's second largest search engine, hundreds of millions of viewers now log on to learn a new skill, research a purchase, or follow industry experts. Years of professional and personal experience can translate directly into content advertisers and audiences trust. For creators over 40, that shift presents an advantage and opportunity to earn extra income."
"According to Global Media Insight, approximately 2.7 billion people use the platform every month. Additionally, GMI data shows that nearly 33% of viewers are over the age of 45 compared with 13% in 2015. That equates to nearly 900 million potential followers. Older viewers are interested in technology tutorials, fitness routines, hobbies, health advice, financial planning, and long-form educational podcasts."
"Audiences tend to connect more strongly with creators who reflect their own stage of life. A woman in her 60s who is just beginning a home workout program is more likely to trust and follow another woman navigating similar goals and limitations than a college athlete training at an elite level. As demand for relatable and authentic content continues to grow, there is an opening for midlife and older creators to find a like-minded audience."
YouTube evolved from short, silly clips into a major search engine where hundreds of millions seek skills, product research, and expert guidance. Approximately 2.7 billion people use the platform monthly, and nearly 33% of viewers are over 45, up from 13% in 2015, equating to about 900 million potential followers. Older viewers prefer instructional, health, fitness, hobby, financial planning, and long-form educational content over purely entertaining clips. Audiences connect more with creators who share their life stage, creating opportunities for creators in midlife and beyond to build trusted followings and monetize expertise.
Read at Forbes
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