"We are in such a weird place on social media as content creators where I am, like, fighting ... to connect with my followers,"
"When you have a million followers, but you're getting 30,000 views, this is just not the way it used to be."
"'We're tired of watching influencers rub their wealth in our faces,' one user commented. 'The disconnect is crazy,' another wrote."
"People are over the overconsumption," Dr. Jessica Maddox, associate professor of Media Studies at the University of Georgia, said."
Jaclyn Hill, a beauty and fashion influencer with 1.2 million TikTok followers, questioned why her videos receive far fewer views, citing declines from a million followers to about 30,000 views and blaming platform algorithms and posting frequency. Her plea prompted backlash, with followers calling her out as out of touch and criticizing displays of wealth. The response broadened into a conversation about influencer-content fatigue amid economic strain, rising living costs, and a growing shift toward de-influencing and practical, value-focused content. Media experts note audiences are tiring of overconsumption and creators face pressure to adapt formats and posting strategies.
Read at NBC News
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