#content-strategy

#content-strategy

Creating online content isn't a creative writing class. It's also not the same as turning in an A+ research paper. You don't always get points for showing up and doing the work.

YouTube's algorithm prioritizes signals that indicate whether people enjoy the content. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy.

Most communications professionals are still playing by old rules. The brands winning today aren't just chasing traditional media - they're rethinking how stories spread and who has the power to amplify them. That's where influencer marketing comes in.

Feedback from our readers makes a direct, tangible impact on the site. According to our last survey, our readers: Wanted more culture and politics writing, so we hired Rachelle Hampton, hired Brandy Jensen, and spun up Tom Scocca's twice-monthly column.

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.

The role of social media in marketing has never been bigger or more demanding. Brands can no longer get by posting the same asset across every channel.

Google is gutting publisher traffic with new AI tools, causing significant drops in readership and forcing publishers to adapt their strategies to survive.

At stupidDOPE, we saw this coming. While others were optimizing for the current moment, we invested in content strategies that made us future-ready.

The plan, named Ripple, aims to diversify The Washington Post's content by including opinion pieces from Substack contributors and nonprofessional writers, enhancing its opinion section.

Alice Severs is recognized for her work integrating complex financial concepts into understandable content, demonstrating a unique blend of creativity and strategy that engages audiences.

A well-crafted content calendar Google Sheets template can support a smooth, effective workflow. Ideal templates should offer features that simplify planning and boost productivity.

stupidDOPE isn't another hype blog chasing clicks. It's a respected, culture-driven platform that tells stories that matter - and those stories continue to matter long after their initial publication.

Creating a customer-centric buyer's journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.